Meta Ads Manager (Lead Gen - High Ticket Wellness Brand)
Budget: $15 – $25 USD
Our in-house team has already built a full Meta campaign framework for our float tanks, saunas, cold plunges, red-light therapy units and other premium wellness products (ticket prices range from $10k to $50k+). Everything currently runs on Facebook, and my immediate priority is to push direct sales volume while keeping cost per acquired customer sustainable.
I need a seasoned Meta Ads manager who can step straight into an active account, study the data, and start squeezing more revenue out of what is already working as well as/including:
- Managing Meta lead generation campaigns (Instant Forms + Retargeting)
- Improving cost per lead and overall lead quality
- Creating, testing and iterating creatives (images + videos)
- Scaling winning campaigns
- Building and optimizing retargeting audiences
- Monitoring performance and making data-driven decisions
What success looks like to me
• Week-on-week lift in qualified sales leads that convert directly in our funnel
• Consistent reduction in blended CPA while maintaining ad spend velocity
• Clear, data-backed recommendations for new campaigns and creative tests
Deliverables
1. A detailed 30-day optimization plan with KPIs and testing roadmap
2. Fresh ad sets and creatives deployed every week (static, video, copy)
3. Transparent performance dashboard or weekly report highlighting spend, ROAS and next steps
Tools at your discretion—Ads Manager, AI Photo Generators, Power Editor, Advantage+ or third-party analytics—as long as the numbers move in the right direction. If you thrive on scaling high-ticket e-commerce offers, let’s talk.
I need a seasoned Meta Ads manager who can step straight into an active account, study the data, and start squeezing more revenue out of what is already working as well as/including:
- Managing Meta lead generation campaigns (Instant Forms + Retargeting)
- Improving cost per lead and overall lead quality
- Creating, testing and iterating creatives (images + videos)
- Scaling winning campaigns
- Building and optimizing retargeting audiences
- Monitoring performance and making data-driven decisions
What success looks like to me
• Week-on-week lift in qualified sales leads that convert directly in our funnel
• Consistent reduction in blended CPA while maintaining ad spend velocity
• Clear, data-backed recommendations for new campaigns and creative tests
Deliverables
1. A detailed 30-day optimization plan with KPIs and testing roadmap
2. Fresh ad sets and creatives deployed every week (static, video, copy)
3. Transparent performance dashboard or weekly report highlighting spend, ROAS and next steps
Tools at your discretion—Ads Manager, AI Photo Generators, Power Editor, Advantage+ or third-party analytics—as long as the numbers move in the right direction. If you thrive on scaling high-ticket e-commerce offers, let’s talk.