Macro-Influencer Brand Awareness Campaign
Budget: $250 – $750 USD
I’m ready to elevate my brand’s visibility through a focused influencer marketing push and want an expert who can own the entire process with macro-influencers (500K+ followers). The end goal is clear: measurable growth in reach and engagement, not generic impressions.
Here’s what I need from you:
• Strategy & Alignment – audit my current positioning, define the big idea, and map out the channel mix so our chosen influencers’ audiences match my target persona.
• Influencer Shortlist & Vetting – present a curated list of macro-level creators with authentic engagement, transparent audience demographics, and proven brand-safe content.
• Outreach & Negotiation – handle contact, rate negotiations, contracts, and usage rights while protecting brand voice.
• Creative Direction – supply concise briefs, key talking points, and visual guidelines so influencer content feels natural yet on-message.
• Campaign Management – oversee content approvals, posting schedules, and real-time monitoring across Instagram, TikTok, and YouTube—or other large platforms the influencers dominate.
• Reporting & Insight – wrap up with a performance dashboard that highlights reach, engagement rate, follower growth, and actionable next steps.
Acceptance criteria: at least three macro-influencers engaged, campaign live within four weeks, final report delivered one week post-campaign with agreed KPIs met.
If you’re fluent in creator economy tools like Upfluence, GRIN, or CreatorIQ and can demonstrate previous wins growing brand awareness at scale, I want to hear how you’ll make this campaign resonate.
Here’s what I need from you:
• Strategy & Alignment – audit my current positioning, define the big idea, and map out the channel mix so our chosen influencers’ audiences match my target persona.
• Influencer Shortlist & Vetting – present a curated list of macro-level creators with authentic engagement, transparent audience demographics, and proven brand-safe content.
• Outreach & Negotiation – handle contact, rate negotiations, contracts, and usage rights while protecting brand voice.
• Creative Direction – supply concise briefs, key talking points, and visual guidelines so influencer content feels natural yet on-message.
• Campaign Management – oversee content approvals, posting schedules, and real-time monitoring across Instagram, TikTok, and YouTube—or other large platforms the influencers dominate.
• Reporting & Insight – wrap up with a performance dashboard that highlights reach, engagement rate, follower growth, and actionable next steps.
Acceptance criteria: at least three macro-influencers engaged, campaign live within four weeks, final report delivered one week post-campaign with agreed KPIs met.
If you’re fluent in creator economy tools like Upfluence, GRIN, or CreatorIQ and can demonstrate previous wins growing brand awareness at scale, I want to hear how you’ll make this campaign resonate.