META Lead-Gen Ads & Content
Budget: ₹1,500 – ₹12,500 INR
My business relies on a steady flow of qualified prospects, so the META account must be structured for nonstop lead generation. The immediate focus is two-fold:
• Ad Campaign Management – inside Ads Manager the account needs clean campaign architecture, well-segmented ad sets, precise audience targeting, creative testing, daily budget pacing and ongoing optimisation. Pixel events, look-alikes and remarketing loops should all be wired correctly so every dollar moves the needle.
• Content Creation – fresh, scroll-stopping visuals and copy must feed the campaigns plus organic placements across Facebook and Instagram. Short-form video, static graphics and persuasive captions should all align with the lead-gen objective and brand voice.
You’ll start by auditing the current Business Manager setup, then deliver a concise media plan outlining audiences, offers, creative angles and KPIs. Once approved, build and launch the campaigns, monitor performance and send weekly reports summarising CPL, CTR, CPA and next steps. Creative assets stay inside our shared Drive so the team can iterate quickly.
Acceptance criteria
1. Campaigns live and spending without delivery errors.
2. Cost per lead hitting or beating the agreed benchmark by the end of week two.
3. Weekly report delivered every Monday before 10 a.m. GMT.
All work happens inside Meta Ads Manager; complementary tools such as Canva, Adobe Express or Premiere Rush are fine for asset production as long as final files remain editable.
Ready to kick off as soon as access is granted.
• Ad Campaign Management – inside Ads Manager the account needs clean campaign architecture, well-segmented ad sets, precise audience targeting, creative testing, daily budget pacing and ongoing optimisation. Pixel events, look-alikes and remarketing loops should all be wired correctly so every dollar moves the needle.
• Content Creation – fresh, scroll-stopping visuals and copy must feed the campaigns plus organic placements across Facebook and Instagram. Short-form video, static graphics and persuasive captions should all align with the lead-gen objective and brand voice.
You’ll start by auditing the current Business Manager setup, then deliver a concise media plan outlining audiences, offers, creative angles and KPIs. Once approved, build and launch the campaigns, monitor performance and send weekly reports summarising CPL, CTR, CPA and next steps. Creative assets stay inside our shared Drive so the team can iterate quickly.
Acceptance criteria
1. Campaigns live and spending without delivery errors.
2. Cost per lead hitting or beating the agreed benchmark by the end of week two.
3. Weekly report delivered every Monday before 10 a.m. GMT.
All work happens inside Meta Ads Manager; complementary tools such as Canva, Adobe Express or Premiere Rush are fine for asset production as long as final files remain editable.
Ready to kick off as soon as access is granted.