Lead Generation Through Digital Marketing
Budget: $250 – $750 USD
Job Title: Digital Marketing Expert
Job Description:
We are seeking an experienced and skilled Digital Marketing Expert to take full control of our paid advertising campaigns, analytics, and overall digital marketing efforts. The ideal candidate will be responsible for integrating and unifying our digital marketing strategies to drive higher sales, improve customer segmentation, and enhance overall website performance.
Key Responsibilities:
1. Paid Advertising Management:
Set up, manage, and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads.
Develop and implement effective ad strategies aligned with our business goals.
Monitor and adjust ad spend to maximize return on investment (ROI).
Create compelling ad copy and visuals that resonate with our target audience.
2. Analytics and Reporting:
Set up and manage Google Analytics to ensure accurate tracking and insightful data analysis.
Monitor key performance indicators (KPIs) and provide regular reports on campaign performance, sales, and user behavior.
Use data-driven insights to make recommendations for continuous improvement.
3. Website Optimization:
Optimize our Shopify-based website for better performance, speed, and user experience.
Implement and configure Shopify extensions to improve functionality and sales performance.
Ensure seamless integration of all marketing and advertising tools with Shopify. We have a website on Shopify and would like to fix links, create a dynamic and high-converting sales page and optimize the checkout process.
4. Search Engine Optimization (SEO):
Develop and execute an SEO strategy to improve organic search rankings and increase website traffic.
Conduct keyword research, on-page optimization, and technical SEO audits.
Optimize website content, meta tags, and URLs to align with SEO best practices.
Monitor and analyze SEO performance, providing regular reports and recommendations for improvement.
Build and manage a backlink strategy to improve domain authority and search visibility.
4. Customer Segmentation and Personalization:
Develop strategies for effective customer segmentation to better target and personalize marketing efforts.
Implement personalized marketing tactics to increase customer engagement and retention.
5. Sales Monitoring and Strategy Development:
Track and analyze sales data to identify trends and opportunities for growth.
Develop and execute strategies to increase sales and conversion rates.
Collaborate with our team to align marketing efforts with overall business objectives.
Requirements:
Proven experience in managing Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads.
Strong knowledge of Google Analytics and data-driven marketing strategies.
Expertise in Shopify, including extensions and site optimization.
Ability to create and manage detailed marketing reports and KPIs.
Experience in customer segmentation and personalized marketing.
Strong communication skills and the ability to work collaboratively with our team.
Availability for regular meetings to discuss strategies, progress, and results.
Preferred Qualifications:
Previous experience working with eCommerce businesses, particularly in the hair industry.
Familiarity with additional marketing platforms or tools.
Certification in Google Ads, Facebook Blueprint, or other relevant qualifications.
Offer:
Competitive monthly retainer based on experience and expertise.
Potential for long-term collaboration based on performance.
Application Instructions:
To apply, please submit your portfolio or case studies demonstrating your experience in the areas listed above. Include a brief proposal on how you would approach our project and your expected monthly retainer.
We look forward to finding a dedicated partner who can help us take our digital marketing and e-commerce efforts to the next step!
Prominent media LLC is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Description:
We are seeking an experienced and skilled Digital Marketing Expert to take full control of our paid advertising campaigns, analytics, and overall digital marketing efforts. The ideal candidate will be responsible for integrating and unifying our digital marketing strategies to drive higher sales, improve customer segmentation, and enhance overall website performance.
Key Responsibilities:
1. Paid Advertising Management:
Set up, manage, and optimize paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads.
Develop and implement effective ad strategies aligned with our business goals.
Monitor and adjust ad spend to maximize return on investment (ROI).
Create compelling ad copy and visuals that resonate with our target audience.
2. Analytics and Reporting:
Set up and manage Google Analytics to ensure accurate tracking and insightful data analysis.
Monitor key performance indicators (KPIs) and provide regular reports on campaign performance, sales, and user behavior.
Use data-driven insights to make recommendations for continuous improvement.
3. Website Optimization:
Optimize our Shopify-based website for better performance, speed, and user experience.
Implement and configure Shopify extensions to improve functionality and sales performance.
Ensure seamless integration of all marketing and advertising tools with Shopify. We have a website on Shopify and would like to fix links, create a dynamic and high-converting sales page and optimize the checkout process.
4. Search Engine Optimization (SEO):
Develop and execute an SEO strategy to improve organic search rankings and increase website traffic.
Conduct keyword research, on-page optimization, and technical SEO audits.
Optimize website content, meta tags, and URLs to align with SEO best practices.
Monitor and analyze SEO performance, providing regular reports and recommendations for improvement.
Build and manage a backlink strategy to improve domain authority and search visibility.
4. Customer Segmentation and Personalization:
Develop strategies for effective customer segmentation to better target and personalize marketing efforts.
Implement personalized marketing tactics to increase customer engagement and retention.
5. Sales Monitoring and Strategy Development:
Track and analyze sales data to identify trends and opportunities for growth.
Develop and execute strategies to increase sales and conversion rates.
Collaborate with our team to align marketing efforts with overall business objectives.
Requirements:
Proven experience in managing Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads.
Strong knowledge of Google Analytics and data-driven marketing strategies.
Expertise in Shopify, including extensions and site optimization.
Ability to create and manage detailed marketing reports and KPIs.
Experience in customer segmentation and personalized marketing.
Strong communication skills and the ability to work collaboratively with our team.
Availability for regular meetings to discuss strategies, progress, and results.
Preferred Qualifications:
Previous experience working with eCommerce businesses, particularly in the hair industry.
Familiarity with additional marketing platforms or tools.
Certification in Google Ads, Facebook Blueprint, or other relevant qualifications.
Offer:
Competitive monthly retainer based on experience and expertise.
Potential for long-term collaboration based on performance.
Application Instructions:
To apply, please submit your portfolio or case studies demonstrating your experience in the areas listed above. Include a brief proposal on how you would approach our project and your expected monthly retainer.
We look forward to finding a dedicated partner who can help us take our digital marketing and e-commerce efforts to the next step!
Prominent media LLC is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.