Lead-Generating Meta Ads Campaign

I’m ready to launch a Meta (Facebook & Instagram) advertising campaign focused squarely on one outcome: a steady stream of qualified leads from business professionals. I already know the audience profile and objective; what I need now is a specialist who can translate that into high-performing ads—from concept and targeting through optimisation, reporting and hand-off.

Here’s how I picture the workflow:

• Campaign blueprint: clear rationale for objectives, audiences, placements and funnel stages
• Creative assets: scroll-stopping visuals and concise, professional copy that resonates with decision-makers
• Tracking & testing: Meta Pixel/Conversions API configured, events mapped, A/B tests outlined
• Ongoing optimisation: data-driven tweaks to bids, creatives and audiences to lower cost per lead
• Reporting: weekly summaries with key metrics and insights so we can act fast on the data

Acceptance criteria
1. Campaign launches error-free and tracks all agreed conversion events
2. First-week report shows baseline CPL and actionable next steps
3. Documentation provided so future in-house teams can scale or replicate the work

Please respond with a detailed project proposal that walks me through your recommended strategy, timeline and any specific tools you’ll employ.