Lead-Focused Social Media Marketing & Advertising
Budget: $250 – $750 USD
My website is finally live and I am ready to start turning paid social into a steady stream of leads and sales. Facebook and Instagram feel like the natural first step, but I am happy to hear data-backed suggestions for other channels that could complement them.
What I need from you
• A full-funnel media plan built to generate leads or direct purchases in Canada first, with room to scale into the United States once the numbers look healthy.
• Audience research and campaign setup that goes well beyond broad targeting. Initial segments I have in mind include age-based buckets as well as business owners, automotive dealerships, trade services (plumbing, electricians, etc.), and medical clinics & spas. Feel free to propose additional look-alike or interest layers that could sharpen performance.
• Ad creatives in a mix of formats—thumb-stopping static images and short videos—complete with copy, calls to action, and any motion graphics or stock elements required.
• Ongoing optimisation and clear reporting so I can see exactly how much each campaign, ad set, and creative contributes to my cost-per-lead or cost-per-sale goals.
I have no legacy data, so the first campaigns will need solid testing structures, clear naming conventions, and sensible budgets across cold, warm, and retargeting stages. Pixel/event setup is already in place on the site; if you spot anything off during onboarding, flag it and I will get it fixed right away.
If parts of the brief need clarification, just ask. Looking forward to seeing how you can stretch every ad dollar and bring in qualified customers fast.
Please visit our website at www.haiconnect.ai so you get an idea of our products/services.
Thanks!
What I need from you
• A full-funnel media plan built to generate leads or direct purchases in Canada first, with room to scale into the United States once the numbers look healthy.
• Audience research and campaign setup that goes well beyond broad targeting. Initial segments I have in mind include age-based buckets as well as business owners, automotive dealerships, trade services (plumbing, electricians, etc.), and medical clinics & spas. Feel free to propose additional look-alike or interest layers that could sharpen performance.
• Ad creatives in a mix of formats—thumb-stopping static images and short videos—complete with copy, calls to action, and any motion graphics or stock elements required.
• Ongoing optimisation and clear reporting so I can see exactly how much each campaign, ad set, and creative contributes to my cost-per-lead or cost-per-sale goals.
I have no legacy data, so the first campaigns will need solid testing structures, clear naming conventions, and sensible budgets across cold, warm, and retargeting stages. Pixel/event setup is already in place on the site; if you spot anything off during onboarding, flag it and I will get it fixed right away.
If parts of the brief need clarification, just ask. Looking forward to seeing how you can stretch every ad dollar and bring in qualified customers fast.
Please visit our website at www.haiconnect.ai so you get an idea of our products/services.
Thanks!