Lead-Focused Facebook Ads Campaign
Budget: $15 – $25 USD
The goal is to generate a steady flow of qualified leads by building and optimising a Facebook Ads campaign aimed at a national audience. I need full-funnel support—from researching audiences and crafting persuasive ad copy to setting up conversion tracking and iterating creatives until cost-per-lead targets are met. Google Ads can be added later, but Facebook is the clear priority for this first phase.
Key deliverables:
• Campaign structure built in Facebook Ads Manager, including ad sets segmented by interest, look-alike, and retargeting pools
• Compelling static or video creatives plus headline, primary text, and call-to-action combinations tested against each audience segment
• Proper installation and verification of the Meta pixel and Conversion API so leads are tracked accurately in real time
• Weekly performance report highlighting spend, impressions, CTR, CPL, and optimisation actions taken, with a clear roadmap for the following week
Success is measured by hitting an agreed cost-per-lead benchmark while maintaining lead quality. Provide your estimated timeline for launch, creative requirements, and any previous lead-gen results you feel showcase your expertise.
Key deliverables:
• Campaign structure built in Facebook Ads Manager, including ad sets segmented by interest, look-alike, and retargeting pools
• Compelling static or video creatives plus headline, primary text, and call-to-action combinations tested against each audience segment
• Proper installation and verification of the Meta pixel and Conversion API so leads are tracked accurately in real time
• Weekly performance report highlighting spend, impressions, CTR, CPL, and optimisation actions taken, with a clear roadmap for the following week
Success is measured by hitting an agreed cost-per-lead benchmark while maintaining lead quality. Provide your estimated timeline for launch, creative requirements, and any previous lead-gen results you feel showcase your expertise.