Junior Athletics Registration Ad
Budget: $30 – $250 AUD
GRAPHIC DESIGN BRIEF
Client: Capital Athletics
Website: www.capitalathletics.au
Project: CW Magazine Advertisement – Club Awareness & Registrations Campaign
Objective
Design a visually engaging and parent-targeted magazine advertisement for Capital Athletics. The ad’s purpose is to:
Increase awareness of our local athletics clubs
Encourage registration in our programs (registrations will be open at the time of publication)
The ad should prompt action from parents making decisions on behalf of their children – ideally encouraging them to visit the website and register.
Target Audience
Parents (primarily aged 30–55) in the Canberra region
Decision-makers for children aged 5–17 years
Seeking healthy, active, community-oriented extracurricular options
Key Message
The ad should communicate:
Athletics is a great way for children to stay active, social, and engaged
Local clubs are accessible, inclusive, and offer quality programs
Capital Athletics is the central hub for finding a club and registering
Call to Action:
"Registrations now open – get started today at capitalathletics.au"
The designer is welcome to develop a compelling tagline or hook that resonates with the audience and supports the ad’s goal.
Format & Specs
Ad Size: Quarter Page
Horizontal Option: 213mm (W) × 61mm (H)
Vertical Option: 105mm (W) × 125mm (H)
File Format: PDF
Resolution: 300 DPI
Colour: CMYK
Fonts: All fonts embedded
Please keep all text at least 5mm from the trim edge. No bleed required for quarter page ads.
Tone & Style
Positive, welcoming, and community-focused
Clean and modern – avoid clutter
Prefer sports lifestyle imagery of kids in motion, having fun, and community involvement
Note: We can supply high-quality images of our own athletes competing in local events. This is to ensure the visuals reflect our community and avoid the use of generic stock photography.
Logo and Branding
Use Capital Athletics logo (to be supplied)
Brand colours and visual style should reflect the website and existing promotional materials
Let me know if you’d like help selecting images or reviewing initial design concepts.
Client: Capital Athletics
Website: www.capitalathletics.au
Project: CW Magazine Advertisement – Club Awareness & Registrations Campaign
Objective
Design a visually engaging and parent-targeted magazine advertisement for Capital Athletics. The ad’s purpose is to:
Increase awareness of our local athletics clubs
Encourage registration in our programs (registrations will be open at the time of publication)
The ad should prompt action from parents making decisions on behalf of their children – ideally encouraging them to visit the website and register.
Target Audience
Parents (primarily aged 30–55) in the Canberra region
Decision-makers for children aged 5–17 years
Seeking healthy, active, community-oriented extracurricular options
Key Message
The ad should communicate:
Athletics is a great way for children to stay active, social, and engaged
Local clubs are accessible, inclusive, and offer quality programs
Capital Athletics is the central hub for finding a club and registering
Call to Action:
"Registrations now open – get started today at capitalathletics.au"
The designer is welcome to develop a compelling tagline or hook that resonates with the audience and supports the ad’s goal.
Format & Specs
Ad Size: Quarter Page
Horizontal Option: 213mm (W) × 61mm (H)
Vertical Option: 105mm (W) × 125mm (H)
File Format: PDF
Resolution: 300 DPI
Colour: CMYK
Fonts: All fonts embedded
Please keep all text at least 5mm from the trim edge. No bleed required for quarter page ads.
Tone & Style
Positive, welcoming, and community-focused
Clean and modern – avoid clutter
Prefer sports lifestyle imagery of kids in motion, having fun, and community involvement
Note: We can supply high-quality images of our own athletes competing in local events. This is to ensure the visuals reflect our community and avoid the use of generic stock photography.
Logo and Branding
Use Capital Athletics logo (to be supplied)
Brand colours and visual style should reflect the website and existing promotional materials
Let me know if you’d like help selecting images or reviewing initial design concepts.