International Lead Generation PPC Campaign

We are looking for a highly experienced Google Ads PPC specialist to design, launch, and optimize a lead generation campaign on the Google Search Network. The core objective is to attract high-quality leads from an international audience.

Scope of Work:
• Review existing keyword strategy & match types
• Identify wasted spend & irrelevant search terms
• Implement effective negative keyword structure
• Optimize bids and targeting logic
• Evaluate ad copy relevance vs user intent
• Verify conversion tracking accuracy (sanity check)
• Recommend performance-focused improvements

Ideal Candidate:
• Strong experience optimizing underperforming campaigns
• Deep understanding of keyword intent & search behavior
• Proven ability to improve conversion rates
• Data-driven decision-making approach
• Comfortable working with existing account structures

Important Note:
This engagement is strictly results-oriented. We are looking for a specialist confident in diagnosing inefficiencies and improving lead generation performance.

If the optimization process does not demonstrate meaningful improvement or progress toward lead acquisition, the engagement may be discontinued.

Please apply only if you are confident working within a performance-focused framework.