HVAC Social Media & Ads Specialist
Budget: $8 – $15 USD
Social Media & Growth Specialist
Title: Social Media & Ads Specialist (HVAC Lead Gen) – Atlanta, GA (Remote)
The Mission: I’m looking to bring in an independent social-media-marketing expert to transform our Facebook, Instagram, and Nextdoor presence into reliable lead generators for a 25-year-old Atlanta HVAC company. The priority is clear: every post, story, reel, or ad should move prospects closer to a service call or system replacement.
What I Need From You: Develop and execute a results-oriented strategy built around compelling promotional offers (e.g., $79 AC Tune-ups, $500 off New Systems). I have the offers; I need you to translate them into:
Scroll-Stopping Creative: High-quality graphics and short-form video/reels that stand out in a local Atlanta feed.
Persuasive Copy: Direct-response captions that drive clicks, not just "likes."
Precise Local Targeting: Expert-level management of Meta Business Suite and Ads Manager to target specific Atlanta zip codes and homeowner demographics.
Core Responsibilities:
Daily Optimization: Monitor Ads Manager and Instagram Insights to double down on winning creatives and kill underperforming ads quickly.
Full-Funnel Content: Manage a 30-day calendar that balances organic "trust-building" posts (reviews, tech photos) with aggressive lead-gen ads.
Lead Tracking: You must be proficient in Meta Pixel setup and UTM-tagged links so we can verify exactly which ad led to which phone call.
Technical Requirements:
Proven Tactics: Tell me your specific approach to building Lookalike Audiences from our 25-year customer list and how you handle Retargeting for people who visit our site but don't book.
Local Focus: Experience in the "Home Services" or "HVAC" industry is a major plus. You must understand the seasonal urgency of the Atlanta market.
Deliverables:
A 30-day content and ad calendar focused on promotional offers.
Creative assets (static images, short-form video, or carousel designs) ready to publish.
Campaign setup, targeting, and ongoing daily optimization.
Weekly performance reports (CPL - Cost Per Lead, CTR - Click Through Rate).
"Please include the word 'HOTLANTA' at the top of your proposal and briefly describe one campaign where you successfully lowered the 'Cost Per Lead' for a local service business."
Title: Social Media & Ads Specialist (HVAC Lead Gen) – Atlanta, GA (Remote)
The Mission: I’m looking to bring in an independent social-media-marketing expert to transform our Facebook, Instagram, and Nextdoor presence into reliable lead generators for a 25-year-old Atlanta HVAC company. The priority is clear: every post, story, reel, or ad should move prospects closer to a service call or system replacement.
What I Need From You: Develop and execute a results-oriented strategy built around compelling promotional offers (e.g., $79 AC Tune-ups, $500 off New Systems). I have the offers; I need you to translate them into:
Scroll-Stopping Creative: High-quality graphics and short-form video/reels that stand out in a local Atlanta feed.
Persuasive Copy: Direct-response captions that drive clicks, not just "likes."
Precise Local Targeting: Expert-level management of Meta Business Suite and Ads Manager to target specific Atlanta zip codes and homeowner demographics.
Core Responsibilities:
Daily Optimization: Monitor Ads Manager and Instagram Insights to double down on winning creatives and kill underperforming ads quickly.
Full-Funnel Content: Manage a 30-day calendar that balances organic "trust-building" posts (reviews, tech photos) with aggressive lead-gen ads.
Lead Tracking: You must be proficient in Meta Pixel setup and UTM-tagged links so we can verify exactly which ad led to which phone call.
Technical Requirements:
Proven Tactics: Tell me your specific approach to building Lookalike Audiences from our 25-year customer list and how you handle Retargeting for people who visit our site but don't book.
Local Focus: Experience in the "Home Services" or "HVAC" industry is a major plus. You must understand the seasonal urgency of the Atlanta market.
Deliverables:
A 30-day content and ad calendar focused on promotional offers.
Creative assets (static images, short-form video, or carousel designs) ready to publish.
Campaign setup, targeting, and ongoing daily optimization.
Weekly performance reports (CPL - Cost Per Lead, CTR - Click Through Rate).
"Please include the word 'HOTLANTA' at the top of your proposal and briefly describe one campaign where you successfully lowered the 'Cost Per Lead' for a local service business."