GroundTruth Geofencing Ads Specialist (Setup + Tracking + Optimization) for BirdieMatch (Golf Dating/Social App)
Budget: $250 – $750 USD
Overview
https://birdiematch.golf/
is a new golf dating & social app launching in the U.S. We’re looking for an experienced GroundTruth Ads Manager specialist to set up and run geofencing campaigns that drive waitlist signups (pre-launch) and later app installs + event RSVPs.
This role is for someone who has real hands-on experience with GroundTruth (not just Meta/Google).
Goals (KPIs)
Primary: Cost per waitlist signup (conversion tracked)
Secondary: CTR, CPM efficiency, retargeting performance
(Optional later) Event RSVP conversions + foot traffic attribution if applicable
Scope of Work
Phase 1 — Setup (Required)
Campaign structure
Create campaign + ad groups in GroundTruth Ads Manager
Recommend strategy for: golf courses, driving ranges, indoor golf/sim venues, golf retail, and competitor/conquest locations (if appropriate)
Geofence creation
Build accurate fences (prefer polygon mapping where possible)
Organize fences by ad group and label clearly
Tracking + attribution
Implement conversion tracking for waitlist signups (thank-you page conversion)
Implement site retargeting pixel for visitors who don’t convert
Use Google Tag Manager setup if needed
QA test: confirm conversions fire correctly
Creative specs + upload
Provide creative requirements + support formatting (or guidance)
Upload at least 2–4 ad variations per ad group
Phase 2 — Optimization & Reporting (Optional but Preferred)
Weekly pacing checks + optimization recommendations
Creative A/B testing
Geofence performance analysis (which locations convert best)
Weekly report (simple dashboard or Google Sheet) including:
Spend, impressions, CPM, CTR
Conversions + CPA
Best/worst fences and recommended changes
Deliverables
Completed GroundTruth Ads Manager campaign with:
Proper ad group structure
Geofence list + mapping notes
Conversion + retargeting pixels installed and tested
Creatives uploaded + live
1-page “handoff doc” with:
What was built, settings used, and how to maintain/scale
Must-Have Experience (Please Read)
To apply, you must include:
Confirmation you have run campaigns in GroundTruth Ads Manager
1–2 examples (screenshots are OK) of:
Geofencing setup OR reporting OR pixel implementation
Your plan to set up conversion tracking (waitlist form completion)
Nice-to-Have
Experience with mobile geofencing for local events
Experience with app install attribution (if you’ve done this with GroundTruth)
Understanding of dating/social app growth funnels
Access / Tools
We will provide access to GroundTruth Ads Manager (no password sharing)
We have website landing pages and can add tracking via GTM
Creatives can be provided; you can also recommend what to create
Timeline
Setup: target completion within 7–14 days
Optimization: ongoing weekly (optional)
https://birdiematch.golf/
is a new golf dating & social app launching in the U.S. We’re looking for an experienced GroundTruth Ads Manager specialist to set up and run geofencing campaigns that drive waitlist signups (pre-launch) and later app installs + event RSVPs.
This role is for someone who has real hands-on experience with GroundTruth (not just Meta/Google).
Goals (KPIs)
Primary: Cost per waitlist signup (conversion tracked)
Secondary: CTR, CPM efficiency, retargeting performance
(Optional later) Event RSVP conversions + foot traffic attribution if applicable
Scope of Work
Phase 1 — Setup (Required)
Campaign structure
Create campaign + ad groups in GroundTruth Ads Manager
Recommend strategy for: golf courses, driving ranges, indoor golf/sim venues, golf retail, and competitor/conquest locations (if appropriate)
Geofence creation
Build accurate fences (prefer polygon mapping where possible)
Organize fences by ad group and label clearly
Tracking + attribution
Implement conversion tracking for waitlist signups (thank-you page conversion)
Implement site retargeting pixel for visitors who don’t convert
Use Google Tag Manager setup if needed
QA test: confirm conversions fire correctly
Creative specs + upload
Provide creative requirements + support formatting (or guidance)
Upload at least 2–4 ad variations per ad group
Phase 2 — Optimization & Reporting (Optional but Preferred)
Weekly pacing checks + optimization recommendations
Creative A/B testing
Geofence performance analysis (which locations convert best)
Weekly report (simple dashboard or Google Sheet) including:
Spend, impressions, CPM, CTR
Conversions + CPA
Best/worst fences and recommended changes
Deliverables
Completed GroundTruth Ads Manager campaign with:
Proper ad group structure
Geofence list + mapping notes
Conversion + retargeting pixels installed and tested
Creatives uploaded + live
1-page “handoff doc” with:
What was built, settings used, and how to maintain/scale
Must-Have Experience (Please Read)
To apply, you must include:
Confirmation you have run campaigns in GroundTruth Ads Manager
1–2 examples (screenshots are OK) of:
Geofencing setup OR reporting OR pixel implementation
Your plan to set up conversion tracking (waitlist form completion)
Nice-to-Have
Experience with mobile geofencing for local events
Experience with app install attribution (if you’ve done this with GroundTruth)
Understanding of dating/social app growth funnels
Access / Tools
We will provide access to GroundTruth Ads Manager (no password sharing)
We have website landing pages and can add tracking via GTM
Creatives can be provided; you can also recommend what to create
Timeline
Setup: target completion within 7–14 days
Optimization: ongoing weekly (optional)