Google Ads for Gambling Sign-ups

I run an online gambling platform and want to ramp up the number of new player registrations coming from paid search. My core KPI is simple: more verified sign-ups. The campaign will focus exclusively on Hong Kong, so experience navigating both Google Ads policies on gambling content and the local regulatory environment is essential.

Here’s how I picture the engagement:

• Campaign build-out inside Google Ads from keyword research through final launch, tailored to users in Hong Kong
• Compelling, policy-compliant ad copy and creative that speaks to bettors and passes Google’s gambling approval process
• Conversion tracking set up via Google Tag Manager and Google Analytics so we can see exactly which ads bring real sign-ups
• Ongoing optimisation for at least the first month—bid adjustments, negative keywords, A/B ad tests, and clear weekly performance reports

I’ll provide landing pages, promo details, and existing brand assets. You bring the expertise to get the account approved, live, and continuously improving. Success is measured by a sustained uplift in qualified registrations at an acceptable cost per acquisition. If you’ve steered gambling campaigns through Google’s review queue before, I’d love to hear how we can make this one a winner.