Google Ads Optimization for Machinery Sales

I'm in need of a Google Ads expert who can help me optimize my campaign targeted at the USA and Canada. The goal of this campaign is to generate leads for my machinery sales business.

Key Tasks:
- Keyword Optimization: I need assistance in selecting the right keywords that will reach my target audience effectively.
- Ad Copy Review: Your expertise in crafting compelling ad copy will be invaluable in capturing interest and driving engagement.
- Campaign Targeting: I need help in refining my campaign targeting to ensure the ads reach the most relevant potential buyers.

The current situation is that I've already created an ads account, started the campaign and the ads have been launched. However, I'm not seeing any leads come in. I need a professional who can verify my setup and manage the campaign moving forward to improve performance.

Ideal Candidate:
- Proven experience with Google Ads, particularly for lead generation
- Familiarity with the machinery sales sector would be a plus
- Excellent analytical skills for assessing ad performance and making necessary adjustments.