Facebook & Google Ads Awareness
Budget: $25 – $50 USD
I’m looking for a skilled paid-media specialist to set up and manage a brand-awareness campaign that runs side-by-side on Facebook Ads Manager and Google Ads.
Objective
My priority is simple: boost local brand awareness. I want more people in my area to see and remember our name, whether they’re scrolling Facebook/Instagram or searching on Google.
Scope
• Create a cohesive campaign strategy covering both platforms, including audience definitions, placements, and messaging that feel consistent across channels.
• Build the initial ad sets and keyword groups, writing compelling copy and selecting eye-catching visuals that resonate with a local audience.
• Configure conversion tracking and brand-lift metrics via Facebook Pixel and Google Analytics so I can clearly see reach, impressions, and key engagement signals.
• Launch, monitor, and fine-tune for the first cycle, providing report snapshots and actionable insights to guide next steps.
What I’ll provide
– Brand guidelines, logo files, and any existing creative assets.
– Access to our Facebook Business Manager and Google Ads account.
What I expect back
– A clear strategy doc and campaign build ready to go live.
– Live dashboards or exported reports showing performance during the launch window.
– Recommendations for ongoing optimization once initial data rolls in.
If you’ve successfully run dual-platform brand campaigns and can adapt targeting to a specific locality, I’d love to see examples of your past work and hear how you would approach this project.
Objective
My priority is simple: boost local brand awareness. I want more people in my area to see and remember our name, whether they’re scrolling Facebook/Instagram or searching on Google.
Scope
• Create a cohesive campaign strategy covering both platforms, including audience definitions, placements, and messaging that feel consistent across channels.
• Build the initial ad sets and keyword groups, writing compelling copy and selecting eye-catching visuals that resonate with a local audience.
• Configure conversion tracking and brand-lift metrics via Facebook Pixel and Google Analytics so I can clearly see reach, impressions, and key engagement signals.
• Launch, monitor, and fine-tune for the first cycle, providing report snapshots and actionable insights to guide next steps.
What I’ll provide
– Brand guidelines, logo files, and any existing creative assets.
– Access to our Facebook Business Manager and Google Ads account.
What I expect back
– A clear strategy doc and campaign build ready to go live.
– Live dashboards or exported reports showing performance during the launch window.
– Recommendations for ongoing optimization once initial data rolls in.
If you’ve successfully run dual-platform brand campaigns and can adapt targeting to a specific locality, I’d love to see examples of your past work and hear how you would approach this project.