Drive Plumbing Calls via Google Ads
Budget: $250 – $750 USD
I run a local plumbing company and I need a Google Ads specialist who can turn ad spend into ringing phones. The sole objective is to generate more local calls for emergency repairs, routine maintenance and new installations. Our ads must reach homeowners, property managers and businesses inside our service radius, with copy that clearly highlights the urgency and reliability of our work.
You’ll own everything from keyword research and campaign structure to ad copy, extensions and ongoing optimisation. Call-only and call-extension formats should be front-and-centre, and conversion tracking has to be set up so I can see exactly which clicks are becoming real phone enquiries.
Deliverables
• Separate, well-organised campaigns or ad groups for emergency repairs, routine maintenance and new installations
• Compelling, phone-focused ad copy and all relevant ad extensions (call, location, sitelinks, etc.)
• Complete keyword list with negatives to protect budget efficiency
• Call tracking and conversion goals configured in Google Ads (and Analytics if needed)
• Clear weekly performance reports with optimisation actions
Acceptance criteria
• Campaigns go live error-free and fully trackable
• A measurable lift in qualified call volume within the first month
• Ongoing tweaks that keep cost-per-call trending down
If you have a proven track record with local service businesses and know your way around Smart Bidding, location targeting and responsive search ads, I’d love to work with you.
You’ll own everything from keyword research and campaign structure to ad copy, extensions and ongoing optimisation. Call-only and call-extension formats should be front-and-centre, and conversion tracking has to be set up so I can see exactly which clicks are becoming real phone enquiries.
Deliverables
• Separate, well-organised campaigns or ad groups for emergency repairs, routine maintenance and new installations
• Compelling, phone-focused ad copy and all relevant ad extensions (call, location, sitelinks, etc.)
• Complete keyword list with negatives to protect budget efficiency
• Call tracking and conversion goals configured in Google Ads (and Analytics if needed)
• Clear weekly performance reports with optimisation actions
Acceptance criteria
• Campaigns go live error-free and fully trackable
• A measurable lift in qualified call volume within the first month
• Ongoing tweaks that keep cost-per-call trending down
If you have a proven track record with local service businesses and know your way around Smart Bidding, location targeting and responsive search ads, I’d love to work with you.