Digital Marketing Specialist for Online Sportsbook - 20/08/2025 03:06 EDT
Budget: $15 – $25 USD
Job Posting: Digital Marketing Specialist – Online Sportsbook
Company: VivaSportsbook.com
Location: Remote (Worldwide)
Job Type: Part-Time / Contract (20–30 hrs per week)
Budget: $1,500/month (ad spend + marketing execution)
About Us
VivaSportsbook.com is an exciting and growing online sportsbook offering players competitive bonuses, fast payouts, and a premium betting experience. We’re looking for a Digital Marketing Specialist who can take ownership of our player acquisition strategy and deliver measurable results.
Role Overview
You will be responsible for planning, executing, and optimizing all marketing campaigns with the goal of acquiring new sportsbook players and retaining existing ones. The ideal candidate is results-driven, understands the sports betting industry, and has proven experience in managing multi-channel campaigns on a limited budget.
Responsibilities
Paid Advertising:
Set up and manage Google Ads (Search + Display) campaigns targeting sports fans and users of competitor apps (DraftKings, FanDuel, BetMGM, etc.).
Run Meta, TikTok, and Twitter (X) ads including retargeting campaigns.
Display & Competitor Targeting:
Design and execute banner/display ads targeting users of other sportsbook platforms.
Create competitive ad messaging (e.g., comparing VivaSportsbook bonuses to DraftKings).
Content & SEO:
Develop and publish SEO-optimized blog articles weekly (e.g., sportsbook comparisons, betting guides, predictions).
Distribute content on Reddit, Quora, Medium, and other betting forums.
Social Media & Community:
Manage daily posts on Twitter, TikTok, Instagram, and Reddit (memes, free picks, highlights, promotions).
Run mini-contests and community engagement campaigns.
Email & SMS Marketing:
Create automated email funnels (welcome bonuses, weekly betting insights, retention offers).
Send regular campaigns with promotions and betting tips.
Promotions & Retention:
Develop monthly promotions (deposit bonuses, parlay insurance, leaderboard competitions).
Track and optimize campaigns to maximize player signups and redeposits.
Requirements
Proven experience running digital marketing campaigns (Google Ads, Display Ads, Social Ads).
Experience in the sports betting, online gaming, or iGaming industry strongly preferred.
Strong knowledge of SEO, content strategy, and competitive targeting.
Ability to design basic ad creatives (banners, reels, memes) using Canva/Photoshop.
Experience with email/SMS marketing platforms (Mailchimp, Brevo, Klaviyo).
Data-driven mindset: can analyze campaign performance, track conversions, and adjust strategy.
Self-starter who can work independently and deliver measurable results.
Compensation varies
Contract role, potential to grow into a full-time position as VivaSportsbook expands.
Company: VivaSportsbook.com
Location: Remote (Worldwide)
Job Type: Part-Time / Contract (20–30 hrs per week)
Budget: $1,500/month (ad spend + marketing execution)
About Us
VivaSportsbook.com is an exciting and growing online sportsbook offering players competitive bonuses, fast payouts, and a premium betting experience. We’re looking for a Digital Marketing Specialist who can take ownership of our player acquisition strategy and deliver measurable results.
Role Overview
You will be responsible for planning, executing, and optimizing all marketing campaigns with the goal of acquiring new sportsbook players and retaining existing ones. The ideal candidate is results-driven, understands the sports betting industry, and has proven experience in managing multi-channel campaigns on a limited budget.
Responsibilities
Paid Advertising:
Set up and manage Google Ads (Search + Display) campaigns targeting sports fans and users of competitor apps (DraftKings, FanDuel, BetMGM, etc.).
Run Meta, TikTok, and Twitter (X) ads including retargeting campaigns.
Display & Competitor Targeting:
Design and execute banner/display ads targeting users of other sportsbook platforms.
Create competitive ad messaging (e.g., comparing VivaSportsbook bonuses to DraftKings).
Content & SEO:
Develop and publish SEO-optimized blog articles weekly (e.g., sportsbook comparisons, betting guides, predictions).
Distribute content on Reddit, Quora, Medium, and other betting forums.
Social Media & Community:
Manage daily posts on Twitter, TikTok, Instagram, and Reddit (memes, free picks, highlights, promotions).
Run mini-contests and community engagement campaigns.
Email & SMS Marketing:
Create automated email funnels (welcome bonuses, weekly betting insights, retention offers).
Send regular campaigns with promotions and betting tips.
Promotions & Retention:
Develop monthly promotions (deposit bonuses, parlay insurance, leaderboard competitions).
Track and optimize campaigns to maximize player signups and redeposits.
Requirements
Proven experience running digital marketing campaigns (Google Ads, Display Ads, Social Ads).
Experience in the sports betting, online gaming, or iGaming industry strongly preferred.
Strong knowledge of SEO, content strategy, and competitive targeting.
Ability to design basic ad creatives (banners, reels, memes) using Canva/Photoshop.
Experience with email/SMS marketing platforms (Mailchimp, Brevo, Klaviyo).
Data-driven mindset: can analyze campaign performance, track conversions, and adjust strategy.
Self-starter who can work independently and deliver measurable results.
Compensation varies
Contract role, potential to grow into a full-time position as VivaSportsbook expands.