Digital Marketing Specialist for Multi-channel Campaign
Budget: $250 – $750 USD
We are seeking a results-oriented digital marketing specialist to lead a multi-channel campaign for two of our websites. The primary focus will be to design, implement, and optimize a comprehensive marketing funnel that connects with our distinct online audiences and drives brand awareness, engagement, and measurable conversions across Facebook, YouTube, Instagram, and email channels. All video content for advertisements and campaigns will be provided by us; however, you will be responsible for all other aspects of the digital marketing workflow.
Key Responsibilities:
You will develop and execute a holistic digital marketing strategy tailored for each website and audience. This includes building and managing a step-by-step funnel from audience awareness through lead acquisition and customer retention, utilizing both paid (social ads, remarketing, sponsored content) and owned (email, landing pages) channels. Your tasks will include:
Designing and executing creative social advertising campaigns (primarily on Facebook, Instagram, and YouTube), including writing compelling copy, setting up effective targeting, and optimizing for best results.
Collaborating on campaign structure and landing page layout (no video production required) to maximize click-through and conversion rates.
Building and optimizing customized landing pages in collaboration with our team. Ensuring alignment with campaigns and tracking all key performance indicators.
Managing and segmenting two large, established email lists. You will create and deliver multi-stage email campaigns and automated sequences tailored to each audience segment, aiming to increase engagement, site visits, and conversions.
Implementing and optimizing retargeting strategies through Meta (Facebook/Instagram) and YouTube by uploading our email lists as custom audiences and developing lookalike targeting to expand reach.
Coordinating all campaign analytics, tracking, and reporting, providing clear insights and recommendations based on performance data to achieve KPIs such as site traffic, lead generation, and conversion rates.
Additional Duties:
Overseeing community engagement, such as driving participation in online groups, forums, and live events associated with each website.
Running A/B tests on landing pages, social ad variations, and email subject lines to continuously maximize campaign performance.
Ensuring campaign messaging and visual assets remain consistent and culturally relevant for each audience.
Required Experience and Skills:
Proven expertise in end-to-end digital marketing management with a focus on campaign building, funnel optimization, and measurable results.
Experience with Facebook Ads Manager, YouTube/Google Ads, and Instagram paid campaigns is essential.
Strong knowledge of email marketing strategy and tools (such as Mailchimp, Klaviyo, or similar) and experience with large list segmentation and automation.
Demonstrated ability to plan, build, and optimize campaign landing pages (WordPress, Unbounce, Leadpages, or similar).
Understanding of analytics, conversion tracking, and reporting through tools like Google Analytics and Meta’s reporting suite.
Excellent copywriting, communication, and project management skills.
Ability to work independently, meet deadlines, and communicate effectively regarding campaign progress and results.
Experience collaborating with designers or using basic creative tools to adjust non-video assets is a plus (but video production is not required).
Key Responsibilities:
You will develop and execute a holistic digital marketing strategy tailored for each website and audience. This includes building and managing a step-by-step funnel from audience awareness through lead acquisition and customer retention, utilizing both paid (social ads, remarketing, sponsored content) and owned (email, landing pages) channels. Your tasks will include:
Designing and executing creative social advertising campaigns (primarily on Facebook, Instagram, and YouTube), including writing compelling copy, setting up effective targeting, and optimizing for best results.
Collaborating on campaign structure and landing page layout (no video production required) to maximize click-through and conversion rates.
Building and optimizing customized landing pages in collaboration with our team. Ensuring alignment with campaigns and tracking all key performance indicators.
Managing and segmenting two large, established email lists. You will create and deliver multi-stage email campaigns and automated sequences tailored to each audience segment, aiming to increase engagement, site visits, and conversions.
Implementing and optimizing retargeting strategies through Meta (Facebook/Instagram) and YouTube by uploading our email lists as custom audiences and developing lookalike targeting to expand reach.
Coordinating all campaign analytics, tracking, and reporting, providing clear insights and recommendations based on performance data to achieve KPIs such as site traffic, lead generation, and conversion rates.
Additional Duties:
Overseeing community engagement, such as driving participation in online groups, forums, and live events associated with each website.
Running A/B tests on landing pages, social ad variations, and email subject lines to continuously maximize campaign performance.
Ensuring campaign messaging and visual assets remain consistent and culturally relevant for each audience.
Required Experience and Skills:
Proven expertise in end-to-end digital marketing management with a focus on campaign building, funnel optimization, and measurable results.
Experience with Facebook Ads Manager, YouTube/Google Ads, and Instagram paid campaigns is essential.
Strong knowledge of email marketing strategy and tools (such as Mailchimp, Klaviyo, or similar) and experience with large list segmentation and automation.
Demonstrated ability to plan, build, and optimize campaign landing pages (WordPress, Unbounce, Leadpages, or similar).
Understanding of analytics, conversion tracking, and reporting through tools like Google Analytics and Meta’s reporting suite.
Excellent copywriting, communication, and project management skills.
Ability to work independently, meet deadlines, and communicate effectively regarding campaign progress and results.
Experience collaborating with designers or using basic creative tools to adjust non-video assets is a plus (but video production is not required).