Digital Marketing Mastermind for Smart Home Startup

Job ID: 40562281

Budget: €100,000 – €0 EUR

# Freelance Digital Marketing Specialist (Meta Ads & Google Ads) – Smart Home Company (UAE)

We are a new smart home company based in the UAE, and we're looking for a skilled freelancer to help us grow our business through high-quality paid advertising.

Our services include smart home automation for villas and apartments, such as:

* Smart lighting
* Smart AC control
* Motorized curtains
* Security & surveillance systems
* Smart door locks
* Voice assistant integration (Alexa, Google Home, etc.)

### What we need

We're looking for someone who can primarily focus on generating high-quality leads through paid advertising.

Your responsibilities will include:

* Creating, managing, and optimizing Meta (Facebook & Instagram) ad campaigns.
* Creating, managing, and optimizing Google Search Ads so we appear when people search for smart home services in the UAE.
* Keyword research and campaign optimization.
* Audience targeting and retargeting.
* Continuous testing and improving campaign performance.
* Providing clear monthly reports and recommendations.
* Occasionally editing or creating short promotional videos/images to be used in paid advertisements.

**Please note:** We are **not** looking for someone to reply to messages, close sales, or provide customer support. Your focus is purely on paid advertising and lead generation.

### Our target audience

We target both:

**B2C**

* Villa owners
* Apartment owners
* Homeowners interested in upgrading to smart homes

**B2B**

* Contractors
* Construction companies
* Interior designers
* Property developers
* Real estate professionals

Experience marketing to both consumer and business audiences is a strong advantage.

### About us

We're a newly established company, so our marketing budget is currently limited. We're looking for someone who understands how to achieve the best possible results without wasting ad spend.

The first month will serve as a trial period. If we're happy with the communication, strategy, and results, we're looking to build a long-term working relationship.

Because we're still growing, we're looking for freelancers who can offer competitive pricing while helping us establish a strong presence in the market.

### When applying, please include:

* Examples of Meta Ads campaigns you've managed.
* Examples of Google Search Ads campaigns you've managed.
* Results you've achieved (lead generation, ROAS, CPL, etc.).
* Your experience working with local service businesses (especially home services, construction, or smart home companies).
* Whether you also have basic video editing skills for ad creatives.
* Your monthly management fee (excluding ad spend).
* Your recommended strategy for a new smart home company entering the UAE market.

We're looking for someone proactive, data-driven, honest, and interested in building a long-term partnership rather than just completing a one-time project.

If that sounds like you, we'd love to hear from you.