Digital Marketing

We are seeking a highly skilled and motivated Google Ads and Facebook Ads Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record in managing and optimizing paid advertising campaigns on Google and Facebook to generate high-quality leads. You will be responsible for strategizing, executing, and analyzing ad campaigns to drive conversions and achieve business goals.

Responsibilities:

Campaign Strategy and Planning:

Develop and implement comprehensive lead generation strategies using Google Ads and Facebook Ads.
Conduct market research to identify target audiences and create detailed customer personas.
Set clear objectives and KPIs for each campaign to measure success.
Ad Creation and Management:

Design, write, and test compelling ad copy and creatives tailored to various audience segments.
Set up and manage multiple ad campaigns across Google Ads (Search, Display, YouTube) and Facebook Ads (Feed, Stories, Audience Network).
Utilize advanced targeting techniques, including demographic, behavioral, and geographic targeting.
Optimization and Analysis:

Monitor and analyze campaign performance data to identify trends and insights.
Perform A/B testing to continually refine ad copy, creatives, and targeting strategies.
Optimize campaigns to maximize ROI, reduce cost per lead (CPL), and achieve the highest possible lead quality.
Budget Management:

Manage and allocate advertising budgets effectively across various campaigns.
Ensure spending aligns with the overall marketing budget and business objectives.