Digital Advertising Specialist for Coffee Machine Accessories
Budget: £750 – £1,500 GBP
Brief for a Full-Service Advertising Expert
Company Overview
Edesia Espress Ltd is a UK-based online retailer specializing in high-quality coffee filter papers, cleaning chemicals, and barista tools. Our products are sold under our own brands, ‘Edesia Espress’ & ‘Pazazz’. We have been operating since 2013 and have established a strong presence in the market.
Current Sales Channels
80% of sales via Amazon UK
10% via eBay UK
10% through our own e-commerce website
Advertising Spend & Challenges
We invest £100,000+ per year on advertising, primarily on Amazon PPC and eBay ads.
Over the past 4-5 years, we have worked with several Amazon PPC specialists, but they have not taken overall company profitability into account.
We are seeking a strategic approach that optimizes ad spend across all platforms while improving overall business profitability.
Objectives for a Full-Service Advertising Expert
We are looking for a whole-service marketing agency to guide us through our next phase of growth. Our key goals include:
1. Profitability-Driven Advertising Management
Amazon & eBay PPC Optimization with a focus on profitability, not just ROAS.
Advanced campaign management to reduce ACoS while ensuring sustainable growth.
Better integration of advertising costs into total business financials.
2. Expansion into Social Media & Direct Sales Growth
Exploration of alternative advertising channels such as TikTok, Facebook, and Instagram.
Campaign strategies to drive targeted traffic to our own website, where costs are lower and margins are higher.
Developing a direct-to-consumer marketing funnel, leveraging retargeting, influencers, and content marketing.
3. Website & Conversion Optimization
Improving website UX, checkout processes, and conversion rates to maximize the impact of incoming traffic.
Strategies to increase customer retention and repeat purchases.
4. Data-Driven Strategy & Performance Monitoring
Regular reporting and analysis focused on business-wide profitability, not just platform-specific performance.
A collaborative approach, with ongoing strategy calls and agile budget adjustments.
What We Need in a Partner
We are looking for a long-term strategic partner who can:
Provide holistic, multi-platform advertising strategies.
Shift our advertising model from marketplace-dependent to a balanced omnichannel approach.
Help us increase revenue while improving overall profitability.
Next Steps
We are open to discussions and proposals from full-service agencies that can meet our requirements. Please outline your approach, relevant experience, and initial thoughts on how you would help us achieve our objectives.
Company Overview
Edesia Espress Ltd is a UK-based online retailer specializing in high-quality coffee filter papers, cleaning chemicals, and barista tools. Our products are sold under our own brands, ‘Edesia Espress’ & ‘Pazazz’. We have been operating since 2013 and have established a strong presence in the market.
Current Sales Channels
80% of sales via Amazon UK
10% via eBay UK
10% through our own e-commerce website
Advertising Spend & Challenges
We invest £100,000+ per year on advertising, primarily on Amazon PPC and eBay ads.
Over the past 4-5 years, we have worked with several Amazon PPC specialists, but they have not taken overall company profitability into account.
We are seeking a strategic approach that optimizes ad spend across all platforms while improving overall business profitability.
Objectives for a Full-Service Advertising Expert
We are looking for a whole-service marketing agency to guide us through our next phase of growth. Our key goals include:
1. Profitability-Driven Advertising Management
Amazon & eBay PPC Optimization with a focus on profitability, not just ROAS.
Advanced campaign management to reduce ACoS while ensuring sustainable growth.
Better integration of advertising costs into total business financials.
2. Expansion into Social Media & Direct Sales Growth
Exploration of alternative advertising channels such as TikTok, Facebook, and Instagram.
Campaign strategies to drive targeted traffic to our own website, where costs are lower and margins are higher.
Developing a direct-to-consumer marketing funnel, leveraging retargeting, influencers, and content marketing.
3. Website & Conversion Optimization
Improving website UX, checkout processes, and conversion rates to maximize the impact of incoming traffic.
Strategies to increase customer retention and repeat purchases.
4. Data-Driven Strategy & Performance Monitoring
Regular reporting and analysis focused on business-wide profitability, not just platform-specific performance.
A collaborative approach, with ongoing strategy calls and agile budget adjustments.
What We Need in a Partner
We are looking for a long-term strategic partner who can:
Provide holistic, multi-platform advertising strategies.
Shift our advertising model from marketplace-dependent to a balanced omnichannel approach.
Help us increase revenue while improving overall profitability.
Next Steps
We are open to discussions and proposals from full-service agencies that can meet our requirements. Please outline your approach, relevant experience, and initial thoughts on how you would help us achieve our objectives.