Digital Advertising Specialist – Furniture & Interior Brand

Job ID: 39958095

Budget: $3,000 – $5,000 USD

We are seeking an experienced Digital Advertising Specialist to manage our online advertising campaigns for our furniture and interior design business. Your main goal will be to increase qualified leads and sales through performance-driven campaigns on Facebook, Instagram, Google, and TikTok.

Key Responsibilities:

Plan, execute, and optimize paid advertising campaigns on Meta Ads, Google Ads, and TikTok Ads.

Manage monthly ad budgets between $3,000 – $10,000 USD efficiently to achieve ROI > 4.

Track, measure, and report performance using Google Analytics, Meta Ads Manager, and Looker Studio.

Run A/B tests for creatives, audiences, and landing pages.

Collaborate with the creative team to produce engaging visuals and ad copies that convert.

KPIs:

ROAS (Return on Ad Spend): Minimum 4x

CTR (Click Through Rate): ≥ 2.5%

CPC (Cost Per Click): ≤ $0.50 (for awareness campaigns)

CPA (Cost Per Acquisition): ≤ $15

Requirements:

At least 2 years of experience managing paid ads (preferably for e-commerce or furniture brands).

Strong analytical mindset and understanding of conversion tracking.

Fluent in English; experience with furniture/interior niche is a plus.