Brand Awareness Facebook Ads
Budget: $15 – $25 USD
I need a Facebook Ads specialist to set up and optimise a campaign focused purely on building brand awareness. The plan is to run image-based ads and segment the audience by geographic location, so solid experience with Facebook’s location targeting tools and look-alike audiences will be important.
You’ll handle everything from creating scroll-stopping visuals and concise ad copy to configuring the campaign in Ads Manager, setting reach and frequency objectives, and installing any necessary pixel tracking so we can monitor lift. I’ll provide brand guidelines and existing assets; you refine them or design fresh images if you think new creative will perform better.
Please outline your process for:
• choosing the best awareness objective settings
• selecting and refining geo-targeted audiences
• testing multiple images to see which drives the lowest CPM
A short performance report after the first week will tell us if tweaks are needed, and a final wrap-up with insights will complete the project.
You’ll handle everything from creating scroll-stopping visuals and concise ad copy to configuring the campaign in Ads Manager, setting reach and frequency objectives, and installing any necessary pixel tracking so we can monitor lift. I’ll provide brand guidelines and existing assets; you refine them or design fresh images if you think new creative will perform better.
Please outline your process for:
• choosing the best awareness objective settings
• selecting and refining geo-targeted audiences
• testing multiple images to see which drives the lowest CPM
A short performance report after the first week will tell us if tweaks are needed, and a final wrap-up with insights will complete the project.