Authentic-Southern-Styled Ads Content Creation
Budget: $10 – $100 USD
Description
We’re hosting a creative contest to find a skilled marketer or designer who can deliver scroll-stopping, conversion-focused ad creatives for Southern Fry Kings — a bold Southern-style food brand bringing authentic New Orleans fry culture to home kitchens.
This round is focused on TWO core product angles:
We are looking for a total of 12+ total static images, 3+ carousels, and 3+ videos.
Example - 3 static images for angle 1, 1 carousel for angle 1, and 1 video for angle
Example - 3 static images for angle 2, 1 carousel for angle 2, and 1 video for angle 2
etc...
PRODUCT 1:
Second Line Sundays Wet Batter Mix
Hook:
“Can’t get that light, airy crunch? This is the wet batter you’ve been missing.”
For folks frustrated with dry, lifeless coatings — Second Line Sundays is the crispy, golden, crowd-pleasing wet batter that finally gets it right.
Pain Points to Solve in Creative:
Dry batters often fall short when you’re craving that classic, crispy “wet batter” fry.
Hosting fish frys or seafood nights and need a dependable batter that delivers crowd-pleasing crunch.
PRODUCT 2:
Down By The Bayou Creole Seafood Fry & Flambeaux Spicy Creole Seafood Fry
Hook:
“Bring real Creole flavor home — without overcooking your seafood.”
Designed to give home cooks restaurant-style crunch and deep Louisiana flavor in every bite.
Pain Points to Solve in Creative:
Lack of flavor in homemade seafood — most coatings are bland and forgettable.
Hard to get restaurant-style crispiness without overcooking.
Struggle to recreate that New Orleans-style street food or seafood boil vibe at home.
Store-bought brands don’t taste authentic — our batter reflects real Southern food culture.
YOUR MISSION
Create ad creatives (static image, carousel, and video) both of the products listed above.
The goal is to visually and emotionally show the pain of subpar seafood — and the joy of authentic Southern crunch and flavor using our batters.
WHAT TO SUBMIT
- Static image ad(s) with text overlay + caption
- Carousel concept with image sequence + copy
- Video
Video should be 4:3 format (optimized for Instagram + Facebook)
WHAT TO INCLUDE IN EACH ENTRY
Visual (image, carousel, and video)
Primary caption copy
Headline (short attention-grabber)
Call-to-action (e.g. “Shop Now,” “Bring the Flavor Home,” “Get 20% Off”)
TARGET AUDIENCE
Age: 30–55
Location: Southern U.S. (we ship nationwide)
Psychographics:
Home cooks hosting seafood nights
Southern food lovers
People who want bold flavor without overthinking it
Cravers of authentic Creole and wet batter experiences
Air fryer & stovetop users
CUSTOMER MINDSET
“Store-bought seafood fry always disappoints.”
“I want that real Creole flavor — not just salt and pepper.”
“Why can’t I get that crispy fish fry crunch at home?”
“We’re hosting seafood night and I don’t want to mess this up.”
Your creative should solve that mindset visually and emotionally with bold flavor, ease, and proof.
AD OBJECTIVE
Create ads designed to convert viewers into buyers by showing how Southern Fry Kings makes it easy to recreate real New Orleans flavor and crunch at home — no more bland, no more soggy.
PLATFORMS
Facebook Feed
Instagram Feed
Instagram Reels/Stories (if vertical video is submitted)
BRAND GUIDELINES
Voice: Bold, real-talk, Southern-rooted
Visuals: Rich, crave-worthy textures — golden crunch, seafood boils, fish fry vibes
Copy Style:
Conversational & benefit-first
Less is more
Highlight flavor, crisp, ease, and authenticity
Sample Phrases:
“Bring the Bayou home.”
“Golden. Crunchy. No guesswork.”
“New Orleans flavor in every bite.”
“The wet batter your grandma would approve.”
Avoid:
Corporate tones
“Healthy” or diet language
Overly designed or cluttered visuals
LIMITED-TIME OFFER
Save 20% for a limited time
No code needed — discount auto-applies at checkout
Available now on our website
------
Show us something that makes someone say:
“That’s what we’re frying up this weekend.”
We’re hosting a creative contest to find a skilled marketer or designer who can deliver scroll-stopping, conversion-focused ad creatives for Southern Fry Kings — a bold Southern-style food brand bringing authentic New Orleans fry culture to home kitchens.
This round is focused on TWO core product angles:
We are looking for a total of 12+ total static images, 3+ carousels, and 3+ videos.
Example - 3 static images for angle 1, 1 carousel for angle 1, and 1 video for angle
Example - 3 static images for angle 2, 1 carousel for angle 2, and 1 video for angle 2
etc...
PRODUCT 1:
Second Line Sundays Wet Batter Mix
Hook:
“Can’t get that light, airy crunch? This is the wet batter you’ve been missing.”
For folks frustrated with dry, lifeless coatings — Second Line Sundays is the crispy, golden, crowd-pleasing wet batter that finally gets it right.
Pain Points to Solve in Creative:
Dry batters often fall short when you’re craving that classic, crispy “wet batter” fry.
Hosting fish frys or seafood nights and need a dependable batter that delivers crowd-pleasing crunch.
PRODUCT 2:
Down By The Bayou Creole Seafood Fry & Flambeaux Spicy Creole Seafood Fry
Hook:
“Bring real Creole flavor home — without overcooking your seafood.”
Designed to give home cooks restaurant-style crunch and deep Louisiana flavor in every bite.
Pain Points to Solve in Creative:
Lack of flavor in homemade seafood — most coatings are bland and forgettable.
Hard to get restaurant-style crispiness without overcooking.
Struggle to recreate that New Orleans-style street food or seafood boil vibe at home.
Store-bought brands don’t taste authentic — our batter reflects real Southern food culture.
YOUR MISSION
Create ad creatives (static image, carousel, and video) both of the products listed above.
The goal is to visually and emotionally show the pain of subpar seafood — and the joy of authentic Southern crunch and flavor using our batters.
WHAT TO SUBMIT
- Static image ad(s) with text overlay + caption
- Carousel concept with image sequence + copy
- Video
Video should be 4:3 format (optimized for Instagram + Facebook)
WHAT TO INCLUDE IN EACH ENTRY
Visual (image, carousel, and video)
Primary caption copy
Headline (short attention-grabber)
Call-to-action (e.g. “Shop Now,” “Bring the Flavor Home,” “Get 20% Off”)
TARGET AUDIENCE
Age: 30–55
Location: Southern U.S. (we ship nationwide)
Psychographics:
Home cooks hosting seafood nights
Southern food lovers
People who want bold flavor without overthinking it
Cravers of authentic Creole and wet batter experiences
Air fryer & stovetop users
CUSTOMER MINDSET
“Store-bought seafood fry always disappoints.”
“I want that real Creole flavor — not just salt and pepper.”
“Why can’t I get that crispy fish fry crunch at home?”
“We’re hosting seafood night and I don’t want to mess this up.”
Your creative should solve that mindset visually and emotionally with bold flavor, ease, and proof.
AD OBJECTIVE
Create ads designed to convert viewers into buyers by showing how Southern Fry Kings makes it easy to recreate real New Orleans flavor and crunch at home — no more bland, no more soggy.
PLATFORMS
Facebook Feed
Instagram Feed
Instagram Reels/Stories (if vertical video is submitted)
BRAND GUIDELINES
Voice: Bold, real-talk, Southern-rooted
Visuals: Rich, crave-worthy textures — golden crunch, seafood boils, fish fry vibes
Copy Style:
Conversational & benefit-first
Less is more
Highlight flavor, crisp, ease, and authenticity
Sample Phrases:
“Bring the Bayou home.”
“Golden. Crunchy. No guesswork.”
“New Orleans flavor in every bite.”
“The wet batter your grandma would approve.”
Avoid:
Corporate tones
“Healthy” or diet language
Overly designed or cluttered visuals
LIMITED-TIME OFFER
Save 20% for a limited time
No code needed — discount auto-applies at checkout
Available now on our website
------
Show us something that makes someone say:
“That’s what we’re frying up this weekend.”