Advanced Facebook Ads Specialist Needed
Budget: £250 – £750 GBP
FACEBOOK ADS SPECIALIST / AGENCY WANTED
UK EDUCATION & TUTORING MARKET
Overview
We are seeking an experienced Facebook Ads specialist or agency with a proven track record of generating high-quality leads in the education, tutoring, coaching, mentoring, or high-ticket service sectors.
This is not a beginner role.
We are looking for a strategic partner who can review our existing advertising infrastructure, analyse years of historical campaign data, improve performance, and help build a scalable lead generation system capable of supporting significant growth.
Our business operates in the premium UK education market, providing GCSE, A-Level, Further Maths, Science, Economics, Computer Science and university preparation programmes.
We are particularly interested in specialists who understand parent psychology, educational marketing, lead nurturing, and high-ticket service sales funnels.
________________________________________
Current Situation
We have been running Facebook advertising campaigns continuously since 2022.
This means:
• Several years of historical campaign data
• Existing audiences and pixel data
• Previous winning and losing campaigns
• Existing funnels and lead generation systems
• Existing landing pages and marketing assets
We require an expert who can analyse this historical data and use it to improve future campaign performance.
________________________________________
Scope of Work
Phase 1 – Audit & Strategy
Review and analyse:
• Existing Facebook Ad Account
• Historical campaign performance
• Existing audiences
• Existing pixel setup
• Existing conversion tracking
• Existing lead generation processes
• Existing landing pages and funnels
Provide recommendations on:
• What should be retained
• What should be removed
• What should be rebuilt
• Scaling opportunities
• Budget allocation strategy
________________________________________
Phase 2 – Funnel Architecture
Advise on and help implement the optimal funnel structure.
Potential funnels include:
Option A
Facebook Ad → Instant Lead Form → WhatsApp Automation → Appointment Booking
Option B
Facebook Ad → Messenger Conversation → Automated Qualification → Appointment Booking
Option C
Facebook Ad → Landing Page Funnel → Application Form → Strategy Call
Option D
Facebook Video Ad → Funnel → Webinar/VSL → Application
We are open to recommendations regarding the most effective funnel for the education sector.
________________________________________
Phase 3 – Tracking & Measurement
We require assistance with:
• Facebook Pixel implementation
• Conversion API setup
• Event configuration
• Lead tracking
• Conversion tracking
• Funnel attribution
• Custom audiences
• Lookalike audiences
• Retargeting systems
The goal is complete visibility over:
• Cost per lead
• Cost per appointment
• Cost per application
• Cost per enrolment
• Return on ad spend (ROAS)
• Customer acquisition cost (CAC)
________________________________________
Phase 4 – Creative Strategy
Advise on and help implement:
Video Ads
• Direct-to-camera ads
• Authority positioning
• Case study ads
• Parent-focused ads
• Exam-season ads
• University admissions-focused ads
Lead Generation Ads
• Instant Forms
• Messenger campaigns
• WhatsApp campaigns
Retargeting Campaigns
• Video viewers
• Website visitors
• Lead form opens
• Lead form abandonments
• Existing database retargeting
________________________________________
Phase 5 – Testing & Scaling
Develop a structured testing framework.
This should include:
• Multiple ad variations
• Multiple creatives
• Multiple hooks
• Multiple audiences
• Multiple offers
We want a clear methodology for:
• Identifying winners
• Eliminating losers
• Scaling successful campaigns
• Increasing budget safely
• Maximising lead quality
________________________________________
Ideal Candidate
You should have:
• Extensive Facebook Ads experience
• Experience generating leads in education, tutoring, coaching, mentoring, or high-ticket services
• Strong understanding of conversion tracking and attribution
• Funnel-building experience
• Experience with WhatsApp automation systems
• Experience with Messenger automation systems
• Strong analytical skills
• Ability to explain strategy clearly via screen share sessions
We strongly prefer candidates who can demonstrate previous success in the education sector.
________________________________________
Working Style
We prefer collaborative working.
Rather than simply managing campaigns behind the scenes, we would like to work together via Zoom screen sharing sessions where strategy, implementation, testing, and optimisation can be discussed openly.
We value transparency and knowledge transfer.
________________________________________
To Apply
Please provide:
1. Details of your Facebook Ads experience
2. Education-sector case studies (if available)
3. Screenshots or examples of successful campaigns
4. Typical monthly budgets managed
5. Experience with WhatsApp and Messenger automation
6. Experience with Facebook Pixel and Conversion API
7. Your proposed approach to scaling a tutoring business
8. Your hourly or project-based pricing
Applications without relevant experience or evidence of results may not be considered.
We are looking for a long-term partner capable of helping us build a highly scalable lead generation system for a premium education business.
UK EDUCATION & TUTORING MARKET
Overview
We are seeking an experienced Facebook Ads specialist or agency with a proven track record of generating high-quality leads in the education, tutoring, coaching, mentoring, or high-ticket service sectors.
This is not a beginner role.
We are looking for a strategic partner who can review our existing advertising infrastructure, analyse years of historical campaign data, improve performance, and help build a scalable lead generation system capable of supporting significant growth.
Our business operates in the premium UK education market, providing GCSE, A-Level, Further Maths, Science, Economics, Computer Science and university preparation programmes.
We are particularly interested in specialists who understand parent psychology, educational marketing, lead nurturing, and high-ticket service sales funnels.
________________________________________
Current Situation
We have been running Facebook advertising campaigns continuously since 2022.
This means:
• Several years of historical campaign data
• Existing audiences and pixel data
• Previous winning and losing campaigns
• Existing funnels and lead generation systems
• Existing landing pages and marketing assets
We require an expert who can analyse this historical data and use it to improve future campaign performance.
________________________________________
Scope of Work
Phase 1 – Audit & Strategy
Review and analyse:
• Existing Facebook Ad Account
• Historical campaign performance
• Existing audiences
• Existing pixel setup
• Existing conversion tracking
• Existing lead generation processes
• Existing landing pages and funnels
Provide recommendations on:
• What should be retained
• What should be removed
• What should be rebuilt
• Scaling opportunities
• Budget allocation strategy
________________________________________
Phase 2 – Funnel Architecture
Advise on and help implement the optimal funnel structure.
Potential funnels include:
Option A
Facebook Ad → Instant Lead Form → WhatsApp Automation → Appointment Booking
Option B
Facebook Ad → Messenger Conversation → Automated Qualification → Appointment Booking
Option C
Facebook Ad → Landing Page Funnel → Application Form → Strategy Call
Option D
Facebook Video Ad → Funnel → Webinar/VSL → Application
We are open to recommendations regarding the most effective funnel for the education sector.
________________________________________
Phase 3 – Tracking & Measurement
We require assistance with:
• Facebook Pixel implementation
• Conversion API setup
• Event configuration
• Lead tracking
• Conversion tracking
• Funnel attribution
• Custom audiences
• Lookalike audiences
• Retargeting systems
The goal is complete visibility over:
• Cost per lead
• Cost per appointment
• Cost per application
• Cost per enrolment
• Return on ad spend (ROAS)
• Customer acquisition cost (CAC)
________________________________________
Phase 4 – Creative Strategy
Advise on and help implement:
Video Ads
• Direct-to-camera ads
• Authority positioning
• Case study ads
• Parent-focused ads
• Exam-season ads
• University admissions-focused ads
Lead Generation Ads
• Instant Forms
• Messenger campaigns
• WhatsApp campaigns
Retargeting Campaigns
• Video viewers
• Website visitors
• Lead form opens
• Lead form abandonments
• Existing database retargeting
________________________________________
Phase 5 – Testing & Scaling
Develop a structured testing framework.
This should include:
• Multiple ad variations
• Multiple creatives
• Multiple hooks
• Multiple audiences
• Multiple offers
We want a clear methodology for:
• Identifying winners
• Eliminating losers
• Scaling successful campaigns
• Increasing budget safely
• Maximising lead quality
________________________________________
Ideal Candidate
You should have:
• Extensive Facebook Ads experience
• Experience generating leads in education, tutoring, coaching, mentoring, or high-ticket services
• Strong understanding of conversion tracking and attribution
• Funnel-building experience
• Experience with WhatsApp automation systems
• Experience with Messenger automation systems
• Strong analytical skills
• Ability to explain strategy clearly via screen share sessions
We strongly prefer candidates who can demonstrate previous success in the education sector.
________________________________________
Working Style
We prefer collaborative working.
Rather than simply managing campaigns behind the scenes, we would like to work together via Zoom screen sharing sessions where strategy, implementation, testing, and optimisation can be discussed openly.
We value transparency and knowledge transfer.
________________________________________
To Apply
Please provide:
1. Details of your Facebook Ads experience
2. Education-sector case studies (if available)
3. Screenshots or examples of successful campaigns
4. Typical monthly budgets managed
5. Experience with WhatsApp and Messenger automation
6. Experience with Facebook Pixel and Conversion API
7. Your proposed approach to scaling a tutoring business
8. Your hourly or project-based pricing
Applications without relevant experience or evidence of results may not be considered.
We are looking for a long-term partner capable of helping us build a highly scalable lead generation system for a premium education business.