AdWords Setup & SEO Enhancement

I'm in search of a specialist to set up a localized Google AdWords campaign for my website, specifically focused on increasing website traffic and generating leads/sales. I need someone who understands the techniques for Google Australia. Here are some key components of the project:

Target: general dentistry would be about 2km and implants and braces about 5km radius from my dental practice

- Clear understanding of AdWords Setup: You need to have a solid background in PPC and should be experienced in AdWords setup.
- Keyword Selection: We will be focusing on specific product/service keywords. An insight on this aspect would be beneficial.
- Campaign Goals: The primary goal is to increase website traffic and generate leads/sales.
- Audience: The AdWords campaign should specifically target our local customers.

Separate from this, I need assistance in improving my website's SEO. It's okay if a different freelancer takes on this task. A detailed quotation for an ongoing AdWords management service would also be appreciated. Familiarity with SEO and local SEO strategies would be advantageous. Be sure to specify if your expertise lies in either or both categories - PPC AdWords setup and SEO.