About advertising and PR
Budget: ₹600 – ₹700 INR
Why advertising – what is it that you love about it? What about it will make you work longer, harder, stronger, and yet make you smile?
Your favorite brand campaign till date? Deconstruct it for me.
Your proudest brief till date? Explain it to me. If you don’t have one, then deconstruct your 3 favorite campaigns from the Indian market.
An example of a brief/campaign deconstruction is as below:
Airtel: Har Friend Zaroori hai campaign.
Client Brief would have been: Get more youth to the brand as Airtel is perceived to be a older person, a working person’s brand.
Account Management + Planning then came up with insights like: Friends are like the extended family or in some cases even the first family for today’s youth. Today’s youth hence is constantly talking to their friends via SMS, phones, WhatsApp, social media – all of which require a telephony brand that understands their needs.
Creative Team then would come up with a magnifier idea which in this case is “har ek friend zaroori hota hai”.
Your favorite brand campaign till date? Deconstruct it for me.
Your proudest brief till date? Explain it to me. If you don’t have one, then deconstruct your 3 favorite campaigns from the Indian market.
An example of a brief/campaign deconstruction is as below:
Airtel: Har Friend Zaroori hai campaign.
Client Brief would have been: Get more youth to the brand as Airtel is perceived to be a older person, a working person’s brand.
Account Management + Planning then came up with insights like: Friends are like the extended family or in some cases even the first family for today’s youth. Today’s youth hence is constantly talking to their friends via SMS, phones, WhatsApp, social media – all of which require a telephony brand that understands their needs.
Creative Team then would come up with a magnifier idea which in this case is “har ek friend zaroori hota hai”.