AFL Finals Social Ad Campaign
Budget: $2 – $1,000 USD
I run a one-person business in Australia that sells Fanbrush face paint, the quick way to wear your team colours on game day. With the AFL finals coming up, I want a six-week paid campaign across Facebook and Instagram that pushes sales into my online store and selected retailers.
Here’s the vision: adults scrolling Facebook see ads tailored to their own club—there are 18 AFL teams—along with broader “finals fever” messages. Kids and teens on Instagram get fun, energetic creative that shows how easy it is to swipe on their colours before school sport or the big match. Every ad must stay within Australia and drive a clear shop-now action.
I’m open on content style—photos, video, even UGC if it will convert—so long as we stick to the Fanbrush brand and meet Meta’s ad specs. You’ll manage the full funnel in Ads Manager (audience builds, creative, copy, scheduling, optimisation), then report weekly on spend, ROAS and next steps.
Please come back with two pricing approaches:
• your hourly rate and the number of hours you feel are realistic for strategy, setup, monitoring and optimisation over six weeks;
• an alternative mix of your hourly rate plus an affiliate or revenue-share component if you’re keen to back the product.
The site is fanbrush.com.au for reference. I can supply existing imagery, brand guidelines and a modest test budget on day one. Let me know your ballpark so we can lock in the kickoff before the first bounce.
Here’s the vision: adults scrolling Facebook see ads tailored to their own club—there are 18 AFL teams—along with broader “finals fever” messages. Kids and teens on Instagram get fun, energetic creative that shows how easy it is to swipe on their colours before school sport or the big match. Every ad must stay within Australia and drive a clear shop-now action.
I’m open on content style—photos, video, even UGC if it will convert—so long as we stick to the Fanbrush brand and meet Meta’s ad specs. You’ll manage the full funnel in Ads Manager (audience builds, creative, copy, scheduling, optimisation), then report weekly on spend, ROAS and next steps.
Please come back with two pricing approaches:
• your hourly rate and the number of hours you feel are realistic for strategy, setup, monitoring and optimisation over six weeks;
• an alternative mix of your hourly rate plus an affiliate or revenue-share component if you’re keen to back the product.
The site is fanbrush.com.au for reference. I can supply existing imagery, brand guidelines and a modest test budget on day one. Let me know your ballpark so we can lock in the kickoff before the first bounce.