Southern Food Brand Ad Creative Contest
Budget: $8 – $15 USD
We’re hosting a creative contest to find a skilled marketer or designer who can deliver scroll-stopping, conversion-focused ad creatives for Southern Fry Kings, a Southern-style food brand selling our signature Kings Chicken Batter.
Your mission: Create 1–3 ad creatives that will run on Facebook and Instagram and are designed to drive paid conversions (product sales on our website).
PRODUCT OVERVIEW
We sell Kings Chicken Batter, a bold and flavorful fry mix that lets people make crispy, juicy Southern fried chicken at home using just their own chicken, our batter, and a frying method (air fryer, stovetop, or deep fryer).
This is not cooked food, but rather a seasoned dry mix designed for easy home cooking. Perfect for weeknight dinners, game days, and anyone who loves a good Southern crunch.
LIMITED-TIME OFFER
Save 20% for a limited time
No code needed — discount is automatically applied at checkout
Available now on our website
TARGET AUDIENCE
Demographic: Women & men ages 30–55
Location: Primarily Southern U.S., but we ship nationwide
Psychographics:
Busy home cooks who want flavor without the fuss
Parents looking for family meals everyone will love
Southern food fans, comfort food lovers, and air fryer owners
CUSTOMER MINDSET
At night: “What can I cook tomorrow that’s quick, affordable, and flavorful?”
In the morning: “Do I have time to make something good or do I just grab takeout again?”
We want ads that solve that problem by showing how Southern Fry Kings Chicken Batter makes it easy to create a crowd-pleasing Southern meal at home — fast.
AD OBJECTIVE
Create 1–3 Meta (Facebook/Instagram) ads designed to drive conversions.
You can submit:
Static image ads (with text overlay and copy)
Carousel concepts
Short-form video ads or UGC-style video ideas (optional but encouraged)
Each entry should include:
Visual (image, video, or carousel mockup)
Primary text (body copy)
Headline (short attention-grabber)
Call-to-action (e.g. “Shop Now,” “Get 20% Off”)
WHAT WE'RE LOOKING FOR
Hook-driven copy that grabs attention in 1–2 seconds
Visually appealing and on-brand creative
Messaging that highlights flavor, ease, and value
A clear reason to buy now (e.g. “20% off — limited time”)
Bonus points for UGC-style, short-form video content, or air fryer angles
Native feel for Facebook and Instagram (not overly polished or “corporate”)
PLATFORMS
Facebook Feed
Instagram Feed
Instagram Reels / Stories (if submitting vertical video)
BRAND GUIDELINES
Brand Name: Southern Fry Kings
Hero Product: Kings Chicken Batter
Brand Voice:
Bold, flavorful, Southern confidence
Approachable and real (talk like people actually talk)
Comforting and crave-worthy
Visual Style:
Rich warm tones — browns, golds, reds, oranges
Highlight fried chicken in mouthwatering, crisp detail
Rustic or kitchen settings feel right
Clean but bold fonts — no corporate or cutesy styles
Logo Use:
Include only if it adds value or reinforces the brand
Not required in all creative (especially UGC-style)
Copy Style:
Keep it tight and clear
Lead with benefit (crispy, juicy, flavorful, easy)
Example phrases:
“Southern fried chicken done right — at home.”
“Crispy. Juicy. Foolproof.”
“Grandma flavor, 2024 convenience.”
“Just coat, fry, and devour.”
DO NOT:
Use cartoonish or overly playful visuals
Focus on diet or “healthy” language — this is all about FLAVOR
Overload with text — less is more
PRIZE
The winner will receive the contest prize payout and may be offered future freelance work for ongoing ad creative needs.
DEADLINE
Please submit your final ad(s) before the contest ends. We encourage bold creativity, performance thinking, and a true feel for Southern food culture.
Let us see your best! Show us an ad that makes someone stop scrolling, start craving, and click “Shop Now.”
Your mission: Create 1–3 ad creatives that will run on Facebook and Instagram and are designed to drive paid conversions (product sales on our website).
PRODUCT OVERVIEW
We sell Kings Chicken Batter, a bold and flavorful fry mix that lets people make crispy, juicy Southern fried chicken at home using just their own chicken, our batter, and a frying method (air fryer, stovetop, or deep fryer).
This is not cooked food, but rather a seasoned dry mix designed for easy home cooking. Perfect for weeknight dinners, game days, and anyone who loves a good Southern crunch.
LIMITED-TIME OFFER
Save 20% for a limited time
No code needed — discount is automatically applied at checkout
Available now on our website
TARGET AUDIENCE
Demographic: Women & men ages 30–55
Location: Primarily Southern U.S., but we ship nationwide
Psychographics:
Busy home cooks who want flavor without the fuss
Parents looking for family meals everyone will love
Southern food fans, comfort food lovers, and air fryer owners
CUSTOMER MINDSET
At night: “What can I cook tomorrow that’s quick, affordable, and flavorful?”
In the morning: “Do I have time to make something good or do I just grab takeout again?”
We want ads that solve that problem by showing how Southern Fry Kings Chicken Batter makes it easy to create a crowd-pleasing Southern meal at home — fast.
AD OBJECTIVE
Create 1–3 Meta (Facebook/Instagram) ads designed to drive conversions.
You can submit:
Static image ads (with text overlay and copy)
Carousel concepts
Short-form video ads or UGC-style video ideas (optional but encouraged)
Each entry should include:
Visual (image, video, or carousel mockup)
Primary text (body copy)
Headline (short attention-grabber)
Call-to-action (e.g. “Shop Now,” “Get 20% Off”)
WHAT WE'RE LOOKING FOR
Hook-driven copy that grabs attention in 1–2 seconds
Visually appealing and on-brand creative
Messaging that highlights flavor, ease, and value
A clear reason to buy now (e.g. “20% off — limited time”)
Bonus points for UGC-style, short-form video content, or air fryer angles
Native feel for Facebook and Instagram (not overly polished or “corporate”)
PLATFORMS
Facebook Feed
Instagram Feed
Instagram Reels / Stories (if submitting vertical video)
BRAND GUIDELINES
Brand Name: Southern Fry Kings
Hero Product: Kings Chicken Batter
Brand Voice:
Bold, flavorful, Southern confidence
Approachable and real (talk like people actually talk)
Comforting and crave-worthy
Visual Style:
Rich warm tones — browns, golds, reds, oranges
Highlight fried chicken in mouthwatering, crisp detail
Rustic or kitchen settings feel right
Clean but bold fonts — no corporate or cutesy styles
Logo Use:
Include only if it adds value or reinforces the brand
Not required in all creative (especially UGC-style)
Copy Style:
Keep it tight and clear
Lead with benefit (crispy, juicy, flavorful, easy)
Example phrases:
“Southern fried chicken done right — at home.”
“Crispy. Juicy. Foolproof.”
“Grandma flavor, 2024 convenience.”
“Just coat, fry, and devour.”
DO NOT:
Use cartoonish or overly playful visuals
Focus on diet or “healthy” language — this is all about FLAVOR
Overload with text — less is more
PRIZE
The winner will receive the contest prize payout and may be offered future freelance work for ongoing ad creative needs.
DEADLINE
Please submit your final ad(s) before the contest ends. We encourage bold creativity, performance thinking, and a true feel for Southern food culture.
Let us see your best! Show us an ad that makes someone stop scrolling, start craving, and click “Shop Now.”