LinkedIn Ads Creative & Targeting
Budget: $250 – $750 USD
I run an Alternative Dispute Resolution (ADR), a mediation-focused practice-management firm and am ready to launch a lead-generation campaign on LinkedIn. To make the most of my budget I need two things produced and fine-tuned side-by-side:
1. A set of high-impact static image ads that feel professional yet approachable to mediation and arbitration professionals who have a mediation practice or they are looking to leave a mediation house and start their practice. Expect to work within LinkedIn’s recommended aspect ratios, keeping copy succinct while ensuring brand consistency with my existing color palette and logo files (which I will supply).
2. Precise audience optimisation inside LinkedIn Campaign Manager. I have initial buyer personas—mediators, —but I want you to expand, test, and refine targeting parameters (job titles, skills, seniority, groups, look-alikes, retargeting lists) so we can capture qualified decision-makers and drive form completions.
Acceptance criteria
• Three static image concepts delivered in both 1200×627 and 1080×1080.
• All final files in layered PSD or AI plus exported PNG/JPG.
• Campaign Manager setup documented: each audience definition, bid type, and objective screenshotted or shared in a view-only account link.
• Clear recommendation for ongoing A/B tests and a concise one-page summary of expected KPIs for lead generation.
If you are comfortable creating polished LinkedIn visuals and enjoy fine-tuning audiences for niche legal services, I’d like to get started this week.
1. A set of high-impact static image ads that feel professional yet approachable to mediation and arbitration professionals who have a mediation practice or they are looking to leave a mediation house and start their practice. Expect to work within LinkedIn’s recommended aspect ratios, keeping copy succinct while ensuring brand consistency with my existing color palette and logo files (which I will supply).
2. Precise audience optimisation inside LinkedIn Campaign Manager. I have initial buyer personas—mediators, —but I want you to expand, test, and refine targeting parameters (job titles, skills, seniority, groups, look-alikes, retargeting lists) so we can capture qualified decision-makers and drive form completions.
Acceptance criteria
• Three static image concepts delivered in both 1200×627 and 1080×1080.
• All final files in layered PSD or AI plus exported PNG/JPG.
• Campaign Manager setup documented: each audience definition, bid type, and objective screenshotted or shared in a view-only account link.
• Clear recommendation for ongoing A/B tests and a concise one-page summary of expected KPIs for lead generation.
If you are comfortable creating polished LinkedIn visuals and enjoy fine-tuning audiences for niche legal services, I’d like to get started this week.