Humorous Ad Campaign Design
Budget: $250 – $750 CAD
We Cant Fix This Campaign Brief
Creative Brief: “We Can’t Fix This, But We Fixed His Books” Campaign
Overview
Côté & Associates Professional Corporation (CAPC) and TaxDepots.com are launching a humorous, visually engaging ad campaign in Florida, USA. The campaign introduces our professional bookkeeping, payroll, and tax services to small business owners, trades, and independent contractors in a relatable and memorable way.
The theme:
"We can't fix this... but we fixed his books."
Each ad contrasts a chaotic, funny, or relatable real-life mess with the calm reliability of our bookkeeping and tax expertise.
Campaign Goal
Build awareness of CAPC / TaxDepots.com in the U.S. (starting with Florida)
Position our firms as approachable, trustworthy, and efficient
Generate leads through humor-driven relatability
Encourage consultations via clear calls to action
Deliverables
4–6 static ad designs
Social media-optimized (1080x1080 px)
JPG + editable AI or PSD format
Includes tagline, subtext, logo, and CTA
Tagline & Copy Elements
Main tagline:
"We can't fix this..."
Follow-up text:
"...but we fixed his books."
Supporting line (optional):
"Professional bookkeeping, payroll, and tax services you can count on."
Company footer:
Côté & Associates / TaxDepots.com
Bookkeeping | Tax | Payroll | Advisory
Call to Action (CTA):
"Let’s Fix Your Books"
"Book Your Free Consultation"
"Schedule Now"
Creative Direction
Tone: Clean, confident, and humorous — using irony and contrast rather than slapstick.
Mood: Playful professionalism.
Examples of Situations (Visual Concepts):
Burnt dinner on a grill – caption: "We can’t fix this… but we fixed his books."
Messy garage overflowing with tools
DIY haircut disaster
Leaking kitchen sink with water everywhere
Hurricane cleanup scene (tastefully humorous, not insensitive)
Dog covered in paint with footprints on the floor
Each image should make viewers chuckle — then think: "Yeah, I could use someone to fix my books."
Design Style
Color Palette:
CAPC Blue: #0E4E9B
Beige / White / Soft neutrals for contrast
Font Style: Sans-serif, modern, easy to read (Montserrat, Lato, Open Sans)
Layout: Minimalist, balanced composition; focus on the humor and message
Logo Placement: Bottom-right corner or footer bar
Audience
Florida small business owners and contractors (construction, trades, local services)
Entrepreneurs, gig workers, and real estate agents
Individuals frustrated by messy finances or bookkeeping
Assets Provided by Client
CAPC and TaxDepots.com logos (PNG & SVG)
Brand color palette
Text overlays and ad copy examples
Optional mock-ups for layout inspiration
Timeline
Concepts due: 5 days after award
Final delivery: Within 10 days of approval
Budget
$200–$300 USD total, depending on experience and design quality.
Evaluation Criteria
Creativity and humor in visual storytelling
Clean, professional execution
Consistent branding and layout across all ads
Understanding of U.S. (Florida) tone and humor
Submission Requirements
Please include:
A link to your design portfolio
Example of at least one humorous or storytelling-based ad you’ve created
Estimated turnaround time
Creative Brief: “We Can’t Fix This, But We Fixed His Books” Campaign
Overview
Côté & Associates Professional Corporation (CAPC) and TaxDepots.com are launching a humorous, visually engaging ad campaign in Florida, USA. The campaign introduces our professional bookkeeping, payroll, and tax services to small business owners, trades, and independent contractors in a relatable and memorable way.
The theme:
"We can't fix this... but we fixed his books."
Each ad contrasts a chaotic, funny, or relatable real-life mess with the calm reliability of our bookkeeping and tax expertise.
Campaign Goal
Build awareness of CAPC / TaxDepots.com in the U.S. (starting with Florida)
Position our firms as approachable, trustworthy, and efficient
Generate leads through humor-driven relatability
Encourage consultations via clear calls to action
Deliverables
4–6 static ad designs
Social media-optimized (1080x1080 px)
JPG + editable AI or PSD format
Includes tagline, subtext, logo, and CTA
Tagline & Copy Elements
Main tagline:
"We can't fix this..."
Follow-up text:
"...but we fixed his books."
Supporting line (optional):
"Professional bookkeeping, payroll, and tax services you can count on."
Company footer:
Côté & Associates / TaxDepots.com
Bookkeeping | Tax | Payroll | Advisory
Call to Action (CTA):
"Let’s Fix Your Books"
"Book Your Free Consultation"
"Schedule Now"
Creative Direction
Tone: Clean, confident, and humorous — using irony and contrast rather than slapstick.
Mood: Playful professionalism.
Examples of Situations (Visual Concepts):
Burnt dinner on a grill – caption: "We can’t fix this… but we fixed his books."
Messy garage overflowing with tools
DIY haircut disaster
Leaking kitchen sink with water everywhere
Hurricane cleanup scene (tastefully humorous, not insensitive)
Dog covered in paint with footprints on the floor
Each image should make viewers chuckle — then think: "Yeah, I could use someone to fix my books."
Design Style
Color Palette:
CAPC Blue: #0E4E9B
Beige / White / Soft neutrals for contrast
Font Style: Sans-serif, modern, easy to read (Montserrat, Lato, Open Sans)
Layout: Minimalist, balanced composition; focus on the humor and message
Logo Placement: Bottom-right corner or footer bar
Audience
Florida small business owners and contractors (construction, trades, local services)
Entrepreneurs, gig workers, and real estate agents
Individuals frustrated by messy finances or bookkeeping
Assets Provided by Client
CAPC and TaxDepots.com logos (PNG & SVG)
Brand color palette
Text overlays and ad copy examples
Optional mock-ups for layout inspiration
Timeline
Concepts due: 5 days after award
Final delivery: Within 10 days of approval
Budget
$200–$300 USD total, depending on experience and design quality.
Evaluation Criteria
Creativity and humor in visual storytelling
Clean, professional execution
Consistent branding and layout across all ads
Understanding of U.S. (Florida) tone and humor
Submission Requirements
Please include:
A link to your design portfolio
Example of at least one humorous or storytelling-based ad you’ve created
Estimated turnaround time