Brand Identity for Ooodle Retreat

Job ID: 39935120

Budget: $250 – $750 AUD

I’m getting ready to open The “Ooodle Retreat,” a home-stay holiday haven in Bunbury/Dalyellup created just for oodle breeds. The retreat promises a fun and relaxing holiday for dogs, complete with bathing & brushing sessions, beach visits, and a pet-taxi service. Because I’m a practising veterinarian, every guest enjoys personalised, expert care—especially seniors or pets on medication—and they’ll mingle with my own oodles, Chester (Schnoodle) and Penny (Groodle).

I now need a polished brand presence that captures this warm, vet-run, pamper-packed experience.

What I’m looking for
• A memorable logo, colour palette, and font set that feel playful yet professional
• A concise style guide so I can stay consistent across print and digital touchpoints
• A catchy slogan or short tagline, for example “a paw-fic holiday for your pet”
• Service descriptions (1-2 friendly paragraphs each) for:
– Bathing & Brushing (full grooming by prior arrangement)
– Beach Visits, if well-socialised and good recall.
– Pet Taxi Service- $25 per trip within certain km (10?)
– Senior & Special-Needs dogs welcome

Pricing page with below details:
-Our pricing changes depending on time of year and length of stay. Below is an outline of some of the rates.
-All bookings for school holidays and that are over a 1 week duration will require a 25% deposit.• Up to two rounds of refinements after initial concepts

Overnight (sleepover) = $70/dog inc GST add $50 per additional dog
Weekend staycation = $130/dog
2 weeks extended stay = $60/day/dog; add $45 per additional dog.
3 weeks extended stay = $55/night, add $41 per additional dog.
Peak 'pawlidays' stay = $85/night, add $70 per additional dog.

Nice-to-have
• Simple flyer or social-post template highlighting upcoming opening dates
• Guidance on how to weave our veterinarian advantage into future marketing

Please share a quick note on why you’re the right fit, a couple of relevant pet-oriented or hospitality branding samples, and an estimated timeline. I’m aiming for assets I can start using within the next few weeks so The Ooodle Retreat launches with a cohesive, confidence-inspiring look and voice.