Video Ad Editing Brief – Swift Mobile Tire (YouTube + Roku/CTV + Website)
Budget: ₹12,500 – ₹37,500 INR
Goal: Produce short, punchy ads for paid media and one longer website cut that drives viewers to Shop Now / Request a Quote Today at SwiftMobileTire.com or call 1-800-618-5191. We’re a mobile tire shop—we come to the customer and install on-site. Prioritize clarity, bold on-screen text, and a strong end card.
Deliverables (cuts & formats)
6-second bumper (16:9, YouTube)
15-second spot (16:9, YouTube + Roku/CTV)
30-second spot (16:9, YouTube + Roku/CTV)
Vertical 10–15s (9:16, YouTube Shorts/PMAX) — reframed from the 15s
Website hero video: 2–3 minutes (16:9, 1080p) — process-focused; we’ll provide or handle the voice-over, you handle editing and timing for VO/music beds.
Master specs (YouTube/Roku & website):
1920×1080 (16:9), H.264 .mp4, 20–30 Mbps, Rec.709, 23.976/24/30 fps OK
Safe areas: keep essential text/CTA within 5% margins
Captions: large, high-contrast, burned-in where used
Audio: Leave the ad’s audio track present but no music—we’ll add our own. (SFX/room tone OK.) For the 2–3 min cut, leave a clean VO track placeholder; we’ll supply VO later.
Vertical spec (Shorts/PMAX): 1080×1920 (9:16), H.264 .mp4, same fps
Project files: Include editable source (Premiere/After Effects) + all fonts/graphics.
Must-include brand elements (all versions)
Logo (PNG/SVG provided) — visible within first 2s and on end card
URL: SwiftMobileTire.com (largest on end card)
Phone: 1-800-618-5191
CTA: Shop Now or Request a Quote Today
QR code (mandatory): link to SwiftMobileTire.com
Short spots: QR on end card (top-right or bottom-right).
2–3 min cut: QR on end card and optional lower-third pops during key CTAs.
Story beats & copy (short ads — adapt to length)
0–2s (Hook/Brand):
“Mobile Tire Shop — We Come to You” + logo
3–10s (Value props, rotate a few):
“New Tires Delivered & Installed”
“Next-Day Appointments”
“No waiting rooms. We mount, balance & recycle.”
“TPMS handled • Torque to spec • Road-ready fast”
Final 3–5s (CTA End Card):
SwiftMobileTire.com (dominant) + QR code
1-800-618-5191
“Shop Now” / “Request a Quote Today” badge/button
Logo lockup
2–3 Minute Website Cut (structure)
Cold open (0:00–0:10): Quick montage of van arrival, friendly tech, clean gear.
What we do (0:10–0:40): On-site install, mount/balance, TPMS service, torque to spec, recycling.
The process (0:40–1:40): Step-by-step visuals: booking → arrival → setup → tire swap → balance → torque → cleanup → recheck. Add a couple of short customer reaction shots or text pull-quotes.
Why it’s better (1:40–2:20): Convenience, next-day appointments, transparent pricing, no waiting rooms.
Strong close (2:20–2:59): End card with URL (dominant), phone, CTA, QR code.
Audio: Leave space for our VO; do not overlay music (we’ll add). SFX/room tone OK.
Visual direction
Van arrival → wheel chocks → lift/jacks (if used) → mount & balance → torque wrench click → tidy work area → smiling handoff → bold end card.
Keep text big and high-contrast for CTV distance. Use a clean sans (Inter/Montserrat). Minimal transitions; fast cuts.
Do not include
Background music (we’ll add later)
Assets will be downloaded by google drive
Deliverables (cuts & formats)
6-second bumper (16:9, YouTube)
15-second spot (16:9, YouTube + Roku/CTV)
30-second spot (16:9, YouTube + Roku/CTV)
Vertical 10–15s (9:16, YouTube Shorts/PMAX) — reframed from the 15s
Website hero video: 2–3 minutes (16:9, 1080p) — process-focused; we’ll provide or handle the voice-over, you handle editing and timing for VO/music beds.
Master specs (YouTube/Roku & website):
1920×1080 (16:9), H.264 .mp4, 20–30 Mbps, Rec.709, 23.976/24/30 fps OK
Safe areas: keep essential text/CTA within 5% margins
Captions: large, high-contrast, burned-in where used
Audio: Leave the ad’s audio track present but no music—we’ll add our own. (SFX/room tone OK.) For the 2–3 min cut, leave a clean VO track placeholder; we’ll supply VO later.
Vertical spec (Shorts/PMAX): 1080×1920 (9:16), H.264 .mp4, same fps
Project files: Include editable source (Premiere/After Effects) + all fonts/graphics.
Must-include brand elements (all versions)
Logo (PNG/SVG provided) — visible within first 2s and on end card
URL: SwiftMobileTire.com (largest on end card)
Phone: 1-800-618-5191
CTA: Shop Now or Request a Quote Today
QR code (mandatory): link to SwiftMobileTire.com
Short spots: QR on end card (top-right or bottom-right).
2–3 min cut: QR on end card and optional lower-third pops during key CTAs.
Story beats & copy (short ads — adapt to length)
0–2s (Hook/Brand):
“Mobile Tire Shop — We Come to You” + logo
3–10s (Value props, rotate a few):
“New Tires Delivered & Installed”
“Next-Day Appointments”
“No waiting rooms. We mount, balance & recycle.”
“TPMS handled • Torque to spec • Road-ready fast”
Final 3–5s (CTA End Card):
SwiftMobileTire.com (dominant) + QR code
1-800-618-5191
“Shop Now” / “Request a Quote Today” badge/button
Logo lockup
2–3 Minute Website Cut (structure)
Cold open (0:00–0:10): Quick montage of van arrival, friendly tech, clean gear.
What we do (0:10–0:40): On-site install, mount/balance, TPMS service, torque to spec, recycling.
The process (0:40–1:40): Step-by-step visuals: booking → arrival → setup → tire swap → balance → torque → cleanup → recheck. Add a couple of short customer reaction shots or text pull-quotes.
Why it’s better (1:40–2:20): Convenience, next-day appointments, transparent pricing, no waiting rooms.
Strong close (2:20–2:59): End card with URL (dominant), phone, CTA, QR code.
Audio: Leave space for our VO; do not overlay music (we’ll add). SFX/room tone OK.
Visual direction
Van arrival → wheel chocks → lift/jacks (if used) → mount & balance → torque wrench click → tidy work area → smiling handoff → bold end card.
Keep text big and high-contrast for CTV distance. Use a clean sans (Inter/Montserrat). Minimal transitions; fast cuts.
Do not include
Background music (we’ll add later)
Assets will be downloaded by google drive