Social Media Video Ad for AutoComforts
Budget: $15 – $25 CAD
Contest: Create a High-Impact Social Media Ad for AutoComforts (Win $300 CAD)
About Us
AutoComforts is an on-demand car care service that connects vehicle owners with trusted service providers — from tire changes to detailing — at the time and location they choose, all through our easy-to-use app.
Contest Overview
We’re looking for a talented creator to design and produce a 15–30 second social media video ad that will run on Instagram and Facebook to raise awareness of our app.
The ad should tell a relatable story, clearly explain the app’s flow, and visually show how AutoComforts solves a common problem for busy people.
Contest Prize: $300 CAD (winner takes all)
⸻
Scenario & Script Direction
We want the ad to follow this storyline:
Scene 1 – Relatable Problem (First 3 seconds)
• A mother with pets and children notices her car is dirty inside and out.
• She looks stressed and worried because she doesn’t have enough time to take it to a detailing shop.
• Quick, relatable shots of chaos: kids playing, dog jumping in the car, calendar full.
Scene 2 – AutoComforts Solution
• She opens the AutoComforts app on her phone.
• App screen overlay shows her:
1. Submitting a service request for detailing
2. Reviewing multiple bids from service providers
3. Choosing one that fits her budget and schedule
4. Chatting in-app with the service provider to confirm details
5. Completing a review after the service is done
Scene 3 – Service in Action
• Short clips of the service provider arriving and working on the car while she continues her day at home.
Scene 4 – Clear Call to Action
• Final overlay: “Car care, on your terms. Book today with AutoComforts.”
• AutoComforts logo + app download prompt.
⸻
Ad Requirements
• Length: 15–30 seconds
• Format: Vertical (1080×1920px, MP4 format)
• Tone: Relatable, approachable, and time-saving solution-oriented
• Style: Can be live action, animation, UGC-style, or hybrid — but must clearly show app interface and flow
• Key Goal: Explain how the app works while making it feel like the perfect solution for busy families
⸻
Deliverables
• Final ad in MP4 format (vertical, 1080×1920px)
• All raw/project files
• Must use original or properly licensed assets (no copyright issues)
⸻
Judging Criteria
• Creativity & originality
• Clarity in explaining app flow
• Relatable storytelling
• Ability to hook the viewer in the first 3 seconds
• Alignment with AutoComforts’ brand and target audience
⸻
Prize: $300 CAD total
Contest Deadline: Sunday August 17th 2025
Winner Announcement: Within 3 days after contest close
⸻
Tip for contestants: Focus on making the viewer instantly relate to the mother’s problem, then clearly show how AutoComforts solves it in an easy, stress-free way.
For additional resources and storyboard of what we want the ad to look like, please see this link:
https://docs.google.com/document/d/14ZpiJb97XX4Gp9G7iFBRN9EGYy_RzheeOpoxCE0ZsQw/edit?usp=sharing
About Us
AutoComforts is an on-demand car care service that connects vehicle owners with trusted service providers — from tire changes to detailing — at the time and location they choose, all through our easy-to-use app.
Contest Overview
We’re looking for a talented creator to design and produce a 15–30 second social media video ad that will run on Instagram and Facebook to raise awareness of our app.
The ad should tell a relatable story, clearly explain the app’s flow, and visually show how AutoComforts solves a common problem for busy people.
Contest Prize: $300 CAD (winner takes all)
⸻
Scenario & Script Direction
We want the ad to follow this storyline:
Scene 1 – Relatable Problem (First 3 seconds)
• A mother with pets and children notices her car is dirty inside and out.
• She looks stressed and worried because she doesn’t have enough time to take it to a detailing shop.
• Quick, relatable shots of chaos: kids playing, dog jumping in the car, calendar full.
Scene 2 – AutoComforts Solution
• She opens the AutoComforts app on her phone.
• App screen overlay shows her:
1. Submitting a service request for detailing
2. Reviewing multiple bids from service providers
3. Choosing one that fits her budget and schedule
4. Chatting in-app with the service provider to confirm details
5. Completing a review after the service is done
Scene 3 – Service in Action
• Short clips of the service provider arriving and working on the car while she continues her day at home.
Scene 4 – Clear Call to Action
• Final overlay: “Car care, on your terms. Book today with AutoComforts.”
• AutoComforts logo + app download prompt.
⸻
Ad Requirements
• Length: 15–30 seconds
• Format: Vertical (1080×1920px, MP4 format)
• Tone: Relatable, approachable, and time-saving solution-oriented
• Style: Can be live action, animation, UGC-style, or hybrid — but must clearly show app interface and flow
• Key Goal: Explain how the app works while making it feel like the perfect solution for busy families
⸻
Deliverables
• Final ad in MP4 format (vertical, 1080×1920px)
• All raw/project files
• Must use original or properly licensed assets (no copyright issues)
⸻
Judging Criteria
• Creativity & originality
• Clarity in explaining app flow
• Relatable storytelling
• Ability to hook the viewer in the first 3 seconds
• Alignment with AutoComforts’ brand and target audience
⸻
Prize: $300 CAD total
Contest Deadline: Sunday August 17th 2025
Winner Announcement: Within 3 days after contest close
⸻
Tip for contestants: Focus on making the viewer instantly relate to the mother’s problem, then clearly show how AutoComforts solves it in an easy, stress-free way.
For additional resources and storyboard of what we want the ad to look like, please see this link:
https://docs.google.com/document/d/14ZpiJb97XX4Gp9G7iFBRN9EGYy_RzheeOpoxCE0ZsQw/edit?usp=sharing