Sad-to-Happy Reel Production for Insta
Budget: ₹12,500 – ₹37,500 INR
I need your help creating a seamless 15–20 second Instagram Reel that follows the classic “sad to happy reveal” format. You will shoot in an indoor setting so light and sound stay consistent. One female actor—supplied and directed by you—will move through two contrasting moods while holding handwritten placards that drive the story.
The flow is simple: start with muted colours, sombre music, and a serious expression; then, through a smooth fade transition, burst into bright visuals, upbeat audio, and an energetic performance. The reel ends with the brand logo and tagline I’ll provide.
You’ll manage everything: storyboarding, acting, filming in 9:16, colour grading, text overlays, licensed music, and final editing. Premiere Pro, Final Cut, DaVinci, or After Effects are all fine as long as the finished file is Instagram-ready (1080 × 1920 H.264, under 30 MB).
Deliverables
• One 15–20 s vertical MP4 reel
• Separate export without music for archival use
• Editable project files
• Two still thumbnails pulled from the “happy” scene
Acceptance criteria: the mood switch must be unmistakable within 10 s, the fade is clean with no jump cuts, placard text is easily readable on mobile, and the logo/tagline holds for at least 1.5 s.
Ideal turnaround is within 1 day of award, but sooner is welcome.
Script will be given
The flow is simple: start with muted colours, sombre music, and a serious expression; then, through a smooth fade transition, burst into bright visuals, upbeat audio, and an energetic performance. The reel ends with the brand logo and tagline I’ll provide.
You’ll manage everything: storyboarding, acting, filming in 9:16, colour grading, text overlays, licensed music, and final editing. Premiere Pro, Final Cut, DaVinci, or After Effects are all fine as long as the finished file is Instagram-ready (1080 × 1920 H.264, under 30 MB).
Deliverables
• One 15–20 s vertical MP4 reel
• Separate export without music for archival use
• Editable project files
• Two still thumbnails pulled from the “happy” scene
Acceptance criteria: the mood switch must be unmistakable within 10 s, the fade is clean with no jump cuts, placard text is easily readable on mobile, and the logo/tagline holds for at least 1.5 s.
Ideal turnaround is within 1 day of award, but sooner is welcome.
Script will be given