Premium Brand Video Editor — Editorial Reels for Paid Ads

Job ID: 40302216

Budget: ₹1,500 – ₹12,500 INR

Video Editor for Premium Brand Ad Campaign — Instagram Reels
We run a premium gifting platform based in Delhi NCR. Curated floral arrangements, same-day delivery, price points between ₹1,499 and ₹3,999. The brand sits closer to Jo Malone or Aesop than it does to any marketplace. Everything we put out should feel like editorial luxury — quiet, confident, unhurried.

We are launching a paid Meta Ads campaign and need one Instagram Reel edited as a paid test. If the work meets our standard, two more Reels follow immediately. Beyond that, there is ongoing campaign work for the right editor — this is not a one-off project.
The Reel has an approved script with exact overlay text and second-by-second timing. The raw footage, brand assets, and color codes are ready. The script and copy are locked. The visual craft — how you bring it to life — is yours.

The test Reel
One vertical Reel (9:16), approximately 30 seconds. Shows a customer typing a moment on our website, three curated choices appearing, one premium arrangement, and same-day delivery. We also need a 15-second bumper cut for YouTube placement. That makes 2 deliverables for the test.

If approved, the next two Reels cover an unboxing reveal and a same-day delivery story — same brand, same style, same working relationship.

The feel we need
Calm. Slow. Premium. Think a boutique hotel lobby, not a flash sale.
The product needs to breathe on screen. Text overlays should appear with confidence, not bounce word by word. Color grading should feel natural and slightly warm — real but polished, not cinematic or over-processed.

Beyond that, we want your creative judgment. You pick the fonts that feel right for the medium. You choose the transitions that serve the pacing. You find the music that fits the mood. You design the caption style that reads well on a phone. We give you the words and the guardrails. You make them beautiful.

What we do not want
No TikTok trend edits, meme formats, or viral hook techniques. No talking heads or voiceover. No stock footage or AI-generated visuals. No stickers, badges, countdown timers, or emoji overlays. No aggressive calls-to-action like "Buy Now" or "Limited Time." Our brand does not use urgency or discount language — ever. No whoosh or pop sound effects on transitions or text.

If your portfolio is mostly gaming content, SaaS explainers, or supplement ads, this is probably not the right fit. We are looking for someone whose work already feels editorial and restrained.

What we provide
All raw footage — product shots from multiple angles, packaging close-ups, website screen recordings, delivery moments. All shot on iPhone 4K/30fps with natural light. A complete script with exact overlay copy and brand color hex codes. Logo files in multiple formats. Reference links to brands whose aesthetic we are aligned with.
You will not need to source any footage or write any copy. The script is locked. Your job is to bring it to life with your eye, your ear, and your craft.

Technical requirements
1080 x 1920, H.264 MP4, 10-16 Mbps, 30fps. Safe zones respected — no text in bottom 25% or top 10%. Captions burned in, styled by you to feel premium and readable on a phone.

What we are looking for
A portfolio that shows calm, premium, editorial-style video work. Luxury brands, hospitality, fashion, premium D2C — something that proves you understand restraint as a design choice. Experience with Meta Ads specs is a plus. Hindi text support is a plus for future phases.

Turnaround: 3-4 business days for the test Reel.

Budget
Open to proposals. Please quote for one Reel (full-length plus 15-second bumper) — we pay fairly for quality work and do not negotiate on the back of undercutting.

To apply
Share your portfolio (specifically any luxury or premium brand work), your rate, your estimated turnaround, and one sentence on how you would approach making a product video feel calm but arresting.

We will shortlist two or three editors, share the full script and test footage, and commission one Reel as a paid test before committing further. The complete script and brand assets are shared only after initial conversation.