Professional Visual Editing for Marketing

Product Application & Background Replacement & Lighting Adjustment
Objective:
Create a clean, natural-looking visual by applying new product designs to the person in the provided image and compositing the baby into the new background environment. The final image should look cohesive, realistic, and professionally finished — suitable for marketing or promotional use.

Visual Editing Brief: Product Application & Background Replacement & Lighting Adjustment
Scope of Work:
• Primary Subject – Person Image Integration:
o Use the provided person image.
o Overlay or apply the supplied product images onto the person
o Photoshop or AI can be used — either method is acceptable as long as the result is natural, photorealistic, and polished.

• Background Replacement:
o Replace the existing background with the provided scenic background image.
o Ensure the subject is fully integrated into the new environment, with no visible edges, mismatched shadows, or lighting discrepancies.

• Lighting & Colour Consistency:
o Match the direction and tone of lighting between the person, product elements, and background.
o Adjust shadows, highlights, and overall colour grading to ensure the final image is visually consistent and believable.

Deliverables:
• 1x high-resolution final image (JPG or PNG)
• 1x editable original high res file (PSD with all layers)

Assets Provided:
• Image of the person
• Product sketches to add onto the person or/ replace the clothing
• Background image