Polished Photoshop Product Ads
Budget: ₹600 – ₹1,500 INR
# Photoshop Designer Needed — 2 Premium Product Ads (Cleaning Spray + Electric Scooter)
## Project Overview
Looking for a skilled Photoshop designer to create **two polished advertisement designs** with strong product compositing, lighting/shadow craft, and editorial-grade typography. Both pieces follow defined creative directions (detailed below) — I'm hiring for execution, not concept development.
Reference assets, product PSDs, layout direction, color palettes, and font pairings are all pre-prepared and will be shared with the selected freelancer.
---
## Scope — Two Deliverables
### Task 1 — Cleaning Spray Advertisement
**Direction:** Premium Clinical (white / chrome / hospital-clean aesthetic)
- Hero composite of a spray bottle (PSD mockup will be provided) on a clean studio environment
- Lighting: cool daylight from upper-left, soft shadows, glossy plinth or surface
- 2–3 feature callouts (e.g., "99.9% germ kill," "streak-free finish," "plant-derived formula")
- Headline, subheadline, CTA per copy below
- Aesthetic reference: Aesop / pharmaceutical advertising / Dieter Rams precision
**Copy:**
- Headline: *Revolutionize Your Cleaning Routine*
- Subheadline: *Introducing [Product Name]: The Ultimate Solution for a Spotless Home*
- CTA: *Experience the Difference Today — Shop Now!*
### Task 2 — Electric Scooter Promotional Poster
**Direction:** Dusk Cinematic Urban Commuter
- Hero composite of an electric scooter (image will be provided) against a dusk cityscape
- Color palette: deep navy → teal → amber dusk gradient
- Lighting: blue-hour cinematic, warm sodium streetlight accents, wet-asphalt reflections
- Subtle motion/light streaks behind the scooter
- 3 spec callouts (e.g., range, acceleration, zero emissions)
- Headline, subheadline, CTA per copy below
- Aesthetic reference: BMW electric campaigns / Apple iPhone night-mode ads / cinematic 2.39:1 grading
**Copy:**
- Headline: *Discover the Future of Urban Mobility*
- Subheadline: *Embrace Eco-Friendly Commuting with the New [Scooter Model]*
- CTA: *Join the Electric Revolution — Reserve Yours Now!*
---
## What I'll Provide
- Product PSD mockups (cleaning spray bottle, layered)
- Scooter product images (high-res, white background, ready to mask)
- JSX/visual layout reference for both posters showing hierarchy, type pairing, and proportions
- Color palette with hex codes for each direction
- Font pairings (Fraunces + Inter for Task 1; Archivo Black + Inter for Task 2)
- Midjourney/Firefly prompt suggestions for background plates if you want to generate them (use of generative AI for backgrounds is fine — please disclose in handoff notes)
---
## Deliverables
For **each** of the two designs:
- ✅ Layered PSD (organised, named layers, smart objects where appropriate, non-destructive editing preferred)
- ✅ Final flattened PNG and JPG exports (high-res, sRGB, suitable for digital use)
- ✅ Aspect ratio: 4:5 portrait (specify if you need different sizes — I may request 1:1 and 16:9 variants as add-ons)
---
## Evaluation Criteria
This is a quality-led brief. Strong applicants will demonstrate:
1. **Lighting and shadow craft** — believable contact shadows, light direction matching between product and scene, rim lighting where appropriate
2. **Compositing precision** — clean masks (no halos, no jagged edges), proper integration of product into environment
3. **Color grading** — unified treatment that ties product and background together (Camera Raw / Color Lookup tables welcome)
4. **Typography** — hierarchy, kerning, leading executed at editorial standard; not just "drop the text in"
5. **Layout balance** — confident use of negative space, asymmetry where it serves the composition
---
## Timeline
- First drafts within **3 business days** of brief handover
- One round of revisions included
- Final delivery within 5 business days total
---
## Budget
[**Insert your range** — see suggested benchmarks below]
Open to fixed price or hourly. Please share:
- Your quoted price for the full scope (both designs, all deliverables)
- Estimated hours
- 2–3 portfolio links showing relevant product compositing / advertising work
---
## To Apply
Please include in your proposal:
1. **Portfolio examples** — specifically product compositing, advertising layouts, or premium brand work. Generic logo/social media portfolios will be skipped.
2. **A short note** (3–5 sentences) on how you'd approach the *lighting match* between the product and the generated background — this is the single biggest skill gap I see in applicants, so I'm screening for it upfront.
3. **Software confirmation** — Photoshop version you use, comfort with Generative Fill / Camera Raw / Color Lookup tables.
4. **Availability** — confirm you can start within 48 hours.
**Please do not** send AI-generated proposal text. I'll spot it, and it disqualifies the application.
---
## Red Flags I'll Filter Out
- Generic "Hi Sir/Madam, I am expert in Photoshop" openers
- Portfolios consisting only of stock-asset social media tiles
- No demonstrated product compositing work
- Pricing significantly below market (suggests AI-only output without craft layer)
Looking forward to seeing your work.
## Project Overview
Looking for a skilled Photoshop designer to create **two polished advertisement designs** with strong product compositing, lighting/shadow craft, and editorial-grade typography. Both pieces follow defined creative directions (detailed below) — I'm hiring for execution, not concept development.
Reference assets, product PSDs, layout direction, color palettes, and font pairings are all pre-prepared and will be shared with the selected freelancer.
---
## Scope — Two Deliverables
### Task 1 — Cleaning Spray Advertisement
**Direction:** Premium Clinical (white / chrome / hospital-clean aesthetic)
- Hero composite of a spray bottle (PSD mockup will be provided) on a clean studio environment
- Lighting: cool daylight from upper-left, soft shadows, glossy plinth or surface
- 2–3 feature callouts (e.g., "99.9% germ kill," "streak-free finish," "plant-derived formula")
- Headline, subheadline, CTA per copy below
- Aesthetic reference: Aesop / pharmaceutical advertising / Dieter Rams precision
**Copy:**
- Headline: *Revolutionize Your Cleaning Routine*
- Subheadline: *Introducing [Product Name]: The Ultimate Solution for a Spotless Home*
- CTA: *Experience the Difference Today — Shop Now!*
### Task 2 — Electric Scooter Promotional Poster
**Direction:** Dusk Cinematic Urban Commuter
- Hero composite of an electric scooter (image will be provided) against a dusk cityscape
- Color palette: deep navy → teal → amber dusk gradient
- Lighting: blue-hour cinematic, warm sodium streetlight accents, wet-asphalt reflections
- Subtle motion/light streaks behind the scooter
- 3 spec callouts (e.g., range, acceleration, zero emissions)
- Headline, subheadline, CTA per copy below
- Aesthetic reference: BMW electric campaigns / Apple iPhone night-mode ads / cinematic 2.39:1 grading
**Copy:**
- Headline: *Discover the Future of Urban Mobility*
- Subheadline: *Embrace Eco-Friendly Commuting with the New [Scooter Model]*
- CTA: *Join the Electric Revolution — Reserve Yours Now!*
---
## What I'll Provide
- Product PSD mockups (cleaning spray bottle, layered)
- Scooter product images (high-res, white background, ready to mask)
- JSX/visual layout reference for both posters showing hierarchy, type pairing, and proportions
- Color palette with hex codes for each direction
- Font pairings (Fraunces + Inter for Task 1; Archivo Black + Inter for Task 2)
- Midjourney/Firefly prompt suggestions for background plates if you want to generate them (use of generative AI for backgrounds is fine — please disclose in handoff notes)
---
## Deliverables
For **each** of the two designs:
- ✅ Layered PSD (organised, named layers, smart objects where appropriate, non-destructive editing preferred)
- ✅ Final flattened PNG and JPG exports (high-res, sRGB, suitable for digital use)
- ✅ Aspect ratio: 4:5 portrait (specify if you need different sizes — I may request 1:1 and 16:9 variants as add-ons)
---
## Evaluation Criteria
This is a quality-led brief. Strong applicants will demonstrate:
1. **Lighting and shadow craft** — believable contact shadows, light direction matching between product and scene, rim lighting where appropriate
2. **Compositing precision** — clean masks (no halos, no jagged edges), proper integration of product into environment
3. **Color grading** — unified treatment that ties product and background together (Camera Raw / Color Lookup tables welcome)
4. **Typography** — hierarchy, kerning, leading executed at editorial standard; not just "drop the text in"
5. **Layout balance** — confident use of negative space, asymmetry where it serves the composition
---
## Timeline
- First drafts within **3 business days** of brief handover
- One round of revisions included
- Final delivery within 5 business days total
---
## Budget
[**Insert your range** — see suggested benchmarks below]
Open to fixed price or hourly. Please share:
- Your quoted price for the full scope (both designs, all deliverables)
- Estimated hours
- 2–3 portfolio links showing relevant product compositing / advertising work
---
## To Apply
Please include in your proposal:
1. **Portfolio examples** — specifically product compositing, advertising layouts, or premium brand work. Generic logo/social media portfolios will be skipped.
2. **A short note** (3–5 sentences) on how you'd approach the *lighting match* between the product and the generated background — this is the single biggest skill gap I see in applicants, so I'm screening for it upfront.
3. **Software confirmation** — Photoshop version you use, comfort with Generative Fill / Camera Raw / Color Lookup tables.
4. **Availability** — confirm you can start within 48 hours.
**Please do not** send AI-generated proposal text. I'll spot it, and it disqualifies the application.
---
## Red Flags I'll Filter Out
- Generic "Hi Sir/Madam, I am expert in Photoshop" openers
- Portfolios consisting only of stock-asset social media tiles
- No demonstrated product compositing work
- Pricing significantly below market (suggests AI-only output without craft layer)
Looking forward to seeing your work.