Knee Heating Pad Ad Creatives
Budget: ₹600 – ₹1,500 INR
I’m about to launch paid campaigns on Facebook, Instagram, and WhatsApp for our electric knee-heating pad and I need a small bank of scroll-stopping assets that instantly communicate pain relief, lasting comfort, and effortless use.
Here’s what I need delivered:
• 4–6 static images (square 1:1 and vertical 4:5 variants) designed in Photoshop or Illustrator, each featuring the product in action, a concise benefit-led headline, our logo, and a clear call-to-action.
• 2–3 short videos, 6–15 seconds, formatted for Reels/Stories. Motion graphics or quick lifestyle clips are fine; what matters is that viewers see how easy it is to slip the pad on, power it up, and feel immediate relief. Simple captions and light music are ideal.
Creative cues
– Visual priority: first show relief from knee pain, then emphasize the cozy warmth and adjustable straps that make it hassle-free.
– Tone: reassuring, friendly, suited to a 35–55 audience that may suffer from arthritis or sports strain.
– Colour palette should align with our packaging (brand guide attached).
Acceptance criteria
1. Each asset highlights at least one of the three core benefits (pain relief, comfort, ease of use) in clear on-screen text or voiceover.
2. Files are delivered in ready-to-upload MP4 and JPG/PNG plus layered source files.
3. No single creative exceeds 150 KB for images or 20 MB for video to keep ad load times low.
I’ll supply product photos, logo files, and a demo clip as soon as we start. Looking forward to seeing concepts that make sore knees feel better at first glance.
Here’s what I need delivered:
• 4–6 static images (square 1:1 and vertical 4:5 variants) designed in Photoshop or Illustrator, each featuring the product in action, a concise benefit-led headline, our logo, and a clear call-to-action.
• 2–3 short videos, 6–15 seconds, formatted for Reels/Stories. Motion graphics or quick lifestyle clips are fine; what matters is that viewers see how easy it is to slip the pad on, power it up, and feel immediate relief. Simple captions and light music are ideal.
Creative cues
– Visual priority: first show relief from knee pain, then emphasize the cozy warmth and adjustable straps that make it hassle-free.
– Tone: reassuring, friendly, suited to a 35–55 audience that may suffer from arthritis or sports strain.
– Colour palette should align with our packaging (brand guide attached).
Acceptance criteria
1. Each asset highlights at least one of the three core benefits (pain relief, comfort, ease of use) in clear on-screen text or voiceover.
2. Files are delivered in ready-to-upload MP4 and JPG/PNG plus layered source files.
3. No single creative exceeds 150 KB for images or 20 MB for video to keep ad load times low.
I’ll supply product photos, logo files, and a demo clip as soon as we start. Looking forward to seeing concepts that make sore knees feel better at first glance.