Instagram Management & Shopify Fixes

My online store needs two things completed in parallel:

First, the Instagram page must come alive with fresh, on-brand visuals. I will rely on you to develop a simple style guide from scratch, then create and post scroll-stopping images and short-form videos that consistently reflect that new look. Only content creation and scheduling are required at this stage; I will handle daily comment replies myself. Performance insights matter, so please structure posts so that native Instagram analytics can easily show reach, saves, and click-throughs.

Second, the Shopify site needs technical attention. The payment gateway is throwing errors at checkout, so I need the integration examined, fixed, and fully tested. While you are in the backend, tidy any theme glitches that may block a smooth mobile experience.

Key deliverables (acceptance criteria):
• A lightweight brand/style sheet defining colours, fonts, and visual tone.
• Two weeks of Instagram content: 12 images + 4 Reels, uploaded and scheduled.
• Confirmed working payment gateway on Shopify with at least one successful test order.
• A concise hand-off note summarising changes and next steps.

Total budget is 1,200; I’m happy to break it into sensible milestones (e.g., 40 % after brand sheet, 40 % after Shopify fix, 20 % on final sign-off).

If you’re comfortable with Canva, Adobe tools, Shopify admin, and common payment plugins, this should be a straightforward engagement. Let’s get started.