Graphic Designer for Fashion & Lifestyle Brand – 20 On-Brand IG Posts + Meta Ad Creatives
Budget: $250 – $750 AUD
We are a (currently US based) fashion and lifestyle brand targeting sophisticated women aged 35–55, and we’re looking for a talented graphic designer to create 20 cohesive, on-brand Instagram posts using our existing asset library. This project will also include adapting those posts into high-converting Meta (Instagram) lead generation ad creatives designed for strong ROAS.
What You’ll Be Creating:
20 Instagram feed posts (static + short-form video) with on-brand variations using AI tools where appropriate
Scope & Expectations:
- Work from our existing product and lifestyle image library
- Use AI tools to generate on-brand creative variations where needed
- Maintain a cohesive, elevated, feminine, and sophisticated aesthetic
- Design with conversion in mind (not just aesthetics)
- Repurpose organic content into high-ROAS paid ad creatives
- Ensure consistency across feed, ads, and brand identity
Ideal Candidate:
- Strong portfolio in fashion, lifestyle, or resort wear brands
- Experience designing for Instagram AND Meta ads
- Familiar with AI design tools (Midjourney, Canva AI, Photoshop AI, etc.)
- Understands ad creative principles (hooks, CTAs, lead gen formats)
- Can balance brand elegance with performance marketing strategy
To Apply please include:
3–5 relevant examples of fashion/lifestyle Instagram feeds
2–3 Meta ad creatives you’ve designed
Tools you use (design + AI)
We are looking for someone who can become a long-term creative partner if this project is successful.
What You’ll Be Creating:
20 Instagram feed posts (static + short-form video) with on-brand variations using AI tools where appropriate
Scope & Expectations:
- Work from our existing product and lifestyle image library
- Use AI tools to generate on-brand creative variations where needed
- Maintain a cohesive, elevated, feminine, and sophisticated aesthetic
- Design with conversion in mind (not just aesthetics)
- Repurpose organic content into high-ROAS paid ad creatives
- Ensure consistency across feed, ads, and brand identity
Ideal Candidate:
- Strong portfolio in fashion, lifestyle, or resort wear brands
- Experience designing for Instagram AND Meta ads
- Familiar with AI design tools (Midjourney, Canva AI, Photoshop AI, etc.)
- Understands ad creative principles (hooks, CTAs, lead gen formats)
- Can balance brand elegance with performance marketing strategy
To Apply please include:
3–5 relevant examples of fashion/lifestyle Instagram feeds
2–3 Meta ad creatives you’ve designed
Tools you use (design + AI)
We are looking for someone who can become a long-term creative partner if this project is successful.