Fresh Cakes Brand Poster Design

"Fresh Cakes — Brand Promotional Poster"
Designed a full-scale promotional poster for a bakery brand, Fresh Cakes, combining photographic product imagery with illustrated characters and typographic branding.
Design choices I made:

Colour palette — Warm chocolate browns, cream beige, and bold golden-yellow typography to evoke indulgence and warmth — colours that directly reflect the product
Typography — Large, bold slab-serif font for "FRESH CAKES" with a dark red shadow effect to create depth and visual impact — designed to be readable at a distance (print-ready)
Composition — Three-tier cake placed centrally as the hero product; dripping chocolate element at the top creates a natural eye-flow downward toward the product
Mixed media layering — Combined a real product photograph with illustrated chef characters, texture backgrounds (chocolate sprinkles), and graphic elements — showing skill in blending different visual styles cohesively
Negative space — Watermark-style brand text in the background adds depth without cluttering the foreground
Storytelling — The two chef illustrations flanking the cake add personality and warmth, making the brand feel fun and approachable

Tools used: Canva / Photoshop
Use case: Social media promotional post, print poster, or digital banner