Freelance Web & Tracking Specialist (Remote) | Landing Pages + GA4/GTM + Pixels

Role goal
Build and optimize landing pages and ensure accurate tracking for lead generation (forms, click-to-call, WhatsApp clicks, bookings). Measurement must be reliable so paid media can optimize on real conversions.

Responsibilities
- Build/optimize landing pages (WordPress/Webflow/Elementor or similar)
- CRO improvements: form UX, trust blocks, speed, mobile performance
- Implement/maintain GA4 + GTM event tracking (calls, WhatsApp, forms, buttons)
- Ensure Google Ads conversion tracking is correct and not duplicated
- Meta Pixel/events setup and troubleshooting; CAPI experience is a plus
- Support basic consent/cookie requirements (GDPR fundamentals)

Must-have requirements
- Strong GTM + GA4 implementation and debugging skills
- Comfortable working with lead-gen landing pages and conversion flows
- Can coordinate effectively with PPC/SEO/copy/design
- Must be able to read and speak English (team communication is in English)
- Must have a working microphone/headset for calls and online meetings

Nice to have
- Server-side GTM / Meta CAPI experience
- Looker Studio dashboards

Start & workload
- Start: ASAP
- Workload: 4–10 hours/week (more during initial setup)

To apply (please include)
1) 2 relevant landing/tracking projects (lead gen preferred)
2) Your “48-hour tracking audit” checklist
3) Rate + availability