Cosmetics Packaging & Brand Identity
Budget: ₹100 – ₹400 INR
I’m launching a new cosmetics line and need a cohesive visual presence that starts on the shelf and carries through every customer touch-point. Your brief is twofold: craft eye-catching packaging for the product itself and build the core brand assets that will live on the website, social media, and future marketing materials.
For the packaging, you’ll focus on cosmetics containers—think outer box, primary label, and any tamper seals. Shape, material, and copy are already fixed; the creative challenge lies in translating them into an elegant, premium look that feels fresh in the beauty space. Clean dielines and press-ready files must be delivered in CMYK with bleed.
On the brand side, I need the full trio of assets—logo, typography system, and color palette. These elements should harmonize with the packaging so the brand story is instantly recognizable whether a shopper is holding the product or scrolling online.
Deliverables
• Two packaging concepts (front, back, and side views) with print-ready dielines
• Finalized vector logo in color, black, and white variations
• Primary and secondary typefaces with usage guidelines
• Five-color palette with HEX, RGB, and Pantone references
• A one-page style sheet showing all assets together for quick reference
Acceptable file formats: AI, PSD, PDF, and PNG where appropriate. Adobe Illustrator will be the primary tool for vector work, with Photoshop or InDesign as needed for mock-ups.
I’m ready to move quickly once we agree on the direction, so please factor in two revision rounds for both the packaging and brand assets before final sign-off.
For the packaging, you’ll focus on cosmetics containers—think outer box, primary label, and any tamper seals. Shape, material, and copy are already fixed; the creative challenge lies in translating them into an elegant, premium look that feels fresh in the beauty space. Clean dielines and press-ready files must be delivered in CMYK with bleed.
On the brand side, I need the full trio of assets—logo, typography system, and color palette. These elements should harmonize with the packaging so the brand story is instantly recognizable whether a shopper is holding the product or scrolling online.
Deliverables
• Two packaging concepts (front, back, and side views) with print-ready dielines
• Finalized vector logo in color, black, and white variations
• Primary and secondary typefaces with usage guidelines
• Five-color palette with HEX, RGB, and Pantone references
• A one-page style sheet showing all assets together for quick reference
Acceptable file formats: AI, PSD, PDF, and PNG where appropriate. Adobe Illustrator will be the primary tool for vector work, with Photoshop or InDesign as needed for mock-ups.
I’m ready to move quickly once we agree on the direction, so please factor in two revision rounds for both the packaging and brand assets before final sign-off.