Afterpay Day Sale Assets
Budget: $30 – $250 AUD
I’m rolling out a 15 % off* site-wide Afterpay Day promotion for iKANDi Sunglasses and need a full set of campaign-ready graphics. The look has to stay true to our clean, minimalist aesthetic while blending our own palette with the approved Afterpay colours from their marketing toolkit (see link below), so the two brands feel seamless together.
Scope of work
• One square Instagram post (1080 × 1080)
• One Facebook feed post (1200 × 1500 or similar recommended size)
• One email banner (1200 × 500)
• Website hero banners for both desktop (3200× 1200) and mobile (1200 × 1600)
Key messages
– “Afterpay Day”
– “15 % off* site-wide”
– Clear call-to-action such as “Shop Now”
– Include the small asterisk on “off*” for T&Cs
Resources
Brand site: https://ikandisunglasses.com.au/
Afterpay toolkit: https://www.afterpay.com/en-AU/business/afterpay-day-merchants/marketing-toolkit
Please keep copy minimal and let the bold type and colour speak. Final files should be supplied as layered PSD or AI plus web-ready PNG/JPG.
Acceptance criteria
1. All dimensions correct and optimised for each platform.
2. Colours match both brand and Afterpay guidelines.
3. Text is legible on mobile and desktop.
4. Assets delivered no later than the agreed deadline.
When you respond, include a detailed project proposal outlining your approach, timeline and any previous work that shows you can execute high-impact yet minimalist promos. I’ll be selecting quickly so feel free to ask questions if anything’s unclear—looking forward to seeing your concepts.
Scope of work
• One square Instagram post (1080 × 1080)
• One Facebook feed post (1200 × 1500 or similar recommended size)
• One email banner (1200 × 500)
• Website hero banners for both desktop (3200× 1200) and mobile (1200 × 1600)
Key messages
– “Afterpay Day”
– “15 % off* site-wide”
– Clear call-to-action such as “Shop Now”
– Include the small asterisk on “off*” for T&Cs
Resources
Brand site: https://ikandisunglasses.com.au/
Afterpay toolkit: https://www.afterpay.com/en-AU/business/afterpay-day-merchants/marketing-toolkit
Please keep copy minimal and let the bold type and colour speak. Final files should be supplied as layered PSD or AI plus web-ready PNG/JPG.
Acceptance criteria
1. All dimensions correct and optimised for each platform.
2. Colours match both brand and Afterpay guidelines.
3. Text is legible on mobile and desktop.
4. Assets delivered no later than the agreed deadline.
When you respond, include a detailed project proposal outlining your approach, timeline and any previous work that shows you can execute high-impact yet minimalist promos. I’ll be selecting quickly so feel free to ask questions if anything’s unclear—looking forward to seeing your concepts.