Adobe Analytics

Manage the processes for capture, storage, usage and tracking of online activity from multiple web sites
• Full responsibility for analytics needs across customer analytics platforms
• Troubleshoot and debug analytics implementation
• Work across both marketing and development to support both teams with analytics tracking
• Generate reports and providing insights and recommendations based on data
• Provide guidance to develop tagging framework and provide QA support
• Proactively identifies issues and recommends resolutions, working closely with key business leaders to offer alternatives and enhancements
• Manage the implementation and tracking of digital marketing initiatives both current and future.