Vintage Logo Illustration
Budget: $30 – $250 USD
name: Leak Science
Underground Leak Detection Branding
Client Focus:
Underground leak detection for pools, irrigation systems, residential homes, and commercial properties.
Currently, work is about 85% residential and 15% commercial, but the client would love to grow the commercial side while still appealing to high-end residential customers.
Brand Goals
Create a minimalistic, professional brand that conveys precision, trust, and expertise.
Avoid looking like a “swimming pool company” — the focus should be on diagnostic skill and reliability, not pool maintenance.
Needs to feel serious and capable, but still approachable and calming, since many customers are stressed when they call.
Visual tone should be clean, confident, and classic — similar to A1 Garage Door or Goettl.
The client would like to featuring his face in the branding
Design Direction
Style: Minimal, trustworthy, versatile, and professional.
Tone: Precise and serious, but friendly—not intimidating.
Colors: Exploring red, purple, and orange as potential palette directions.
Inspiration: A1 Garage Door, Goettl, Trust Point Electric, Air Depot, Fleetwell, Liberty Plumbing.
Competitor Research
Pinpoint Leak Detection
Arizona Leak Pros
Phoenix Leak Detection
Leak Hunters
Action item: Conduct demo and industry research on underground leak detection competitors and market visuals.
Additional Notes
The client mentioned liking the idea of a “serious avatar” or clean, recognizable brand mark.
Underground Leak Detection Branding
Client Focus:
Underground leak detection for pools, irrigation systems, residential homes, and commercial properties.
Currently, work is about 85% residential and 15% commercial, but the client would love to grow the commercial side while still appealing to high-end residential customers.
Brand Goals
Create a minimalistic, professional brand that conveys precision, trust, and expertise.
Avoid looking like a “swimming pool company” — the focus should be on diagnostic skill and reliability, not pool maintenance.
Needs to feel serious and capable, but still approachable and calming, since many customers are stressed when they call.
Visual tone should be clean, confident, and classic — similar to A1 Garage Door or Goettl.
The client would like to featuring his face in the branding
Design Direction
Style: Minimal, trustworthy, versatile, and professional.
Tone: Precise and serious, but friendly—not intimidating.
Colors: Exploring red, purple, and orange as potential palette directions.
Inspiration: A1 Garage Door, Goettl, Trust Point Electric, Air Depot, Fleetwell, Liberty Plumbing.
Competitor Research
Pinpoint Leak Detection
Arizona Leak Pros
Phoenix Leak Detection
Leak Hunters
Action item: Conduct demo and industry research on underground leak detection competitors and market visuals.
Additional Notes
The client mentioned liking the idea of a “serious avatar” or clean, recognizable brand mark.