Versatile Leaflet Design Brief

I’m commissioning a fresh, print-ready leaflet that can work in any common size (A5, A4 or A6—feel free to recommend what suits the layout best). The piece should speak to a broad audience rather than a narrowly defined demographic, so clarity and immediate visual impact are more important than niche styling.

I don’t yet have a high-resolution logo; please plan either to redraw my existing mark as a clean vector or propose a simple replacement that keeps the current name recognizable. Copy and key messages will be supplied once we settle on a concept, and I’m open to your suggestions for stock or custom imagery because no strict brand guidelines exist at the moment.

Deliverables
• Two initial concept options with distinct visual directions
• Finalised leaflet artwork supplied as a print-ready PDF (with bleeds and crop marks) plus the layered source file (AI, INDD or PSD)
• Recreated or newly designed logo delivered in SVG, EPS and high-res PNG formats
• Font files or links to licensed web fonts
• Up to one revision round after the first draft

Mention which design tools you prefer—Illustrator, InDesign, Affinity or similar—and include a couple of leaflet samples from your portfolio. Let me know if there’s anything else you need to get started and we’ll move ahead right away.