"TOTONOU" Holistic Brand Logo Design

Logo Design Brief – “TOTONOU”

We are launching a new shop and original brand in Japan and are looking for a logo that will represent our brand across a wide range of products.

Brand Name

TOTONOU
(“Totonou” is a Japanese concept meaning to balance, align, and restore the body and mind.)

Brand Concept

The core concept of our brand is “supporting and restoring the body”.
All of our products are designed to help people feel balanced, refreshed, and well-aligned—physically and mentally.

Products

The logo will be used across multiple product categories, including but not limited to:

Herbal teas
Fasting sets
Premium melons
Herbal jams
Detox soups
Fat-burning soups
Stationery items such as notebooks (multiple types)

Because the logo will appear on both food products and lifestyle/stationery items, it should be versatile and adaptable.

Design Direction

Clean, calm, and refined
Natural, gentle, and trustworthy
Suitable for a Japanese market
Not overly cute or overly bold
Should work well on packaging, labels, and printed materials

Target Audience
Primarily adults interested in health, wellness, and mindful living.

Deliverables
Logo design including the brand name “TOTONOU”
A design that works in both color and monochrome
Suitable for packaging, print, and digital use

We are excited to see creative interpretations that reflect balance, wellness, and harmony.