Sleek Sportswear Brand Logo

I’m refreshing my new sportswear line and need a logo that instantly feels modern, athletic, and premium. The brand should communicate performance and style in equal measure, so I’m after a clean, streamlined mark that combines a memorable icon with strong, legible text.

Style
• Overall look: modern and sleek—think sharp lines, balanced proportions, and a confident, forward-moving feel.
• Colour direction: a premium palette. I’m picturing tones that suggest quality and exclusivity (for example rich darks or refined metallic accents), but I’m happy to see bold or more neutral explorations if they still read upscale.
• Composition: the final lock-up must include both the icon and the wordmark so it adapts well to apparel, labels, and digital use.

Deliverables
1. Primary logo (icon + text) in colour, reversed, and monochrome.
2. Stand-alone icon for embroidery and small spaces.
3. Source files: AI, EPS, SVG, plus PNG/JPEG previews at multiple sizes.
4. Simple usage guide outlining colour values and safe-space.

Acceptance criteria
• Vector artwork, fully scalable with clean outlines.
• Legibility maintained at small sizes (e.g., 25 mm embroidery).
• Colour palette matches the agreed premium scheme.

Feel free to work in Adobe Illustrator or your preferred vector tool—just make sure everything is editable. If you can share two or three initial concepts, I’ll give quick feedback so we can iterate efficiently toward a final design that’s ready for launch.