Senior Brand Identity Designer for Skincare Visual System
Budget: ₹750 – ₹1,250 INR
I am looking for an experienced designer to create the complete visual identity system for a skincare line.
This project includes studying existing brand visuals and materials, reviewing the brand’s history, and working alongside the messaging strategist to ensure the visual direction matches the verbal identity.
This is a full-system branding job, not a simple logo project.
The deliverables will guide packaging, website design, social media content, and all future marketing materials.
Scope of Work
• Review existing brand assets and visual history
• Conduct competitor visual research
• Develop refreshed visual direction (moodboards and style concepts)
• Create color palette
• Create typography system
• Iconography and graphic style development
• Photography/imagery direction
• Layout grids and spacing rules
• Social media templates (posts and stories)
• Basic packaging layout structure (front/back panel system)
• Website visual style direction (homepage and product pages)
• Provide organized export of all design assets (AI, PDF, PNG, SVG)
• Deliver full brand identity guideline document
Required Skills
• Strong portfolio of beauty, skincare, or luxury brand identity work
• Experience creating complete brand guideline systems
• Advanced typography and layout experience
• Ability to study and reinterpret existing visual assets
• Ability to translate messaging into visual direction
• Proficient in Adobe Illustrator, Photoshop, and InDesign
• Must be able to deliver clean, organized, editable source files
Preferred Skills
• Experience with packaging layout or dielines
• Experience designing visual systems for beauty eCommerce (Shopify or similar)
• Ability to produce 3D mockups
Notes
• This project requires reviewing existing assets and aligning visuals with the messaging strategist’s framework.
• Future work may be available after this phase.
This project includes studying existing brand visuals and materials, reviewing the brand’s history, and working alongside the messaging strategist to ensure the visual direction matches the verbal identity.
This is a full-system branding job, not a simple logo project.
The deliverables will guide packaging, website design, social media content, and all future marketing materials.
Scope of Work
• Review existing brand assets and visual history
• Conduct competitor visual research
• Develop refreshed visual direction (moodboards and style concepts)
• Create color palette
• Create typography system
• Iconography and graphic style development
• Photography/imagery direction
• Layout grids and spacing rules
• Social media templates (posts and stories)
• Basic packaging layout structure (front/back panel system)
• Website visual style direction (homepage and product pages)
• Provide organized export of all design assets (AI, PDF, PNG, SVG)
• Deliver full brand identity guideline document
Required Skills
• Strong portfolio of beauty, skincare, or luxury brand identity work
• Experience creating complete brand guideline systems
• Advanced typography and layout experience
• Ability to study and reinterpret existing visual assets
• Ability to translate messaging into visual direction
• Proficient in Adobe Illustrator, Photoshop, and InDesign
• Must be able to deliver clean, organized, editable source files
Preferred Skills
• Experience with packaging layout or dielines
• Experience designing visual systems for beauty eCommerce (Shopify or similar)
• Ability to produce 3D mockups
Notes
• This project requires reviewing existing assets and aligning visuals with the messaging strategist’s framework.
• Future work may be available after this phase.